4th Edition
Events Management
Section 1: Event Context
1. An Overview of the Event Field
2. Perspectives on Events
3. The Event Planning Context
4. Event Tourism Planning
5. Sustainable Event Management
Section 2: Planning
6. Strategic Event Planning
7. Conceptualising the Event
8. Event Project Management
9. Event Financial Planning
10. Human Resource Management and Events
11. Marketing Planning for Events
12. Promotion: Integrated Marketing Communication for Events
13. Sponsorship of Events
Section 3: Event Operations and Evaluation
14. Event Design and Production
15. Event Logistics
16. Legal Considerations in Event Planning and Management
17. Risk Management
18. Evaluation and Research
Biography
Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK
Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia
Rob Harris - Director, Event Training Australia, Sydney, Australia
Leo Jago - Griffiths University, Brisbane, Australia
William O’Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia
Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia
