This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers, researchers and academics to advance understanding of practice and development of theory.
Organised in four parts, this book examines how events tourism is designed, planned and delivered. The first part engages with the core, fundamental concepts of events tourism which establish a basic understanding of the field. The second part addresses contemporary issues related to visitor attractions, music festivals, small and user-generated events, wanderlust and entrepreneurship. The third part focuses on meetings and challenges in the conference industry after disasters, the economic impact and other dilemmas of mega-events, and city and destination concerns. The fourth and final part provides a peek into the future of events tourism vis-à-vis reshaping cities, music festivals and critical dilemmas of the 21st century.
With an international appeal because of cross-national contributions, this book will interest events and tourism practitioners, academics, students, researchers, policymakers, and business and investment sector professionals across the globe.
Table of Contents
PART I Fundamental concepts
1 Events tourism: an overview
Fiona Bakas, Willem J. L. Coetzee and Violet V. Cuffy
PART II Contemporary perspectives
2 Events as Visitor Attractions in Destination Shopping Centres
3 Managing the event workforce: analysing the heterogeneity of job experiences
Birgit Muskat and Judith Mair
4 User-generated events in tourism: a new must-not-miss phenomenon
Estela Marine-Roig, Eva Martin-Fuentes and Natalia Daries-Ramon
5 Undocumented! Small events of rural hinterlands, South Africa
Unathi Sonwabile Henama and Petrus Mfanampela Maphanga
6 Entrepreneurship development and Slow Food events
Burcin Kalabay Hatipoglu, Onno Anil, Saadet Memiş and Dilan Şahin
7 Riding wanderlust: the case of motorcycle events
PART III Regeneration, displacement and planning frameworks
8 Quake aftermath and conference industry transformation, Christchurch
Abrar Faisal, Julia N. Albrecht and Willem J. L. Coetzee
9 A critical view on mega-events economic impacts studies: Milan 2015 and beyond
10 Destination Israel and Malawi wanderlusts
James Malitoni Chilembwe
11 City rebranding, social discontent and bidding for cultural events
Daniel Barrera-Fernandez, Miguel Anxo Rodriguez-Gonzalez and Marco Hernandez-Escampa
12 MICE tourism development in Ethiopia
Gebeyaw Ambelu Degarege and Brent Lovelock
PART IV The future of events tourism
13 Reshaping metropolitan cities and creative tourism through artists’ vision
Silvia Grandi and Chiara Bernasconi
14 Counterculture and the future of music festivals and events
15 Events tourism: a critical debate for the 21st century
Violet V. Cuffy and Bipithalal Balakrishnan Nair
Violet V. Cuffy is a senior lecturer in events and tourism management at the University of Bedfordshire with a background in tourism consultancy. Violet is co-editor of Lifelong Learning for Tourism: An International Perspective and principal investigator of Arts Humanities Research Council grant on Dominica Creole heritage.
Fiona Bakas is a critical tourism researcher and part-time lecturer, with events industry experience in the conference sector. Fiona is currently working at Coimbra University, Portugal, as postdoctoral researcher on a nationwide project on creative tourism in rural areas and small cities, called CREATOUR.
Willem J. L. Coetzee is a senior lecturer in tourism at the University of Otago, New Zealand. His research theme is within the nexus of tourism, events and the SDGs, with a focus on mega and hallmark events, and tourism within water-stressed destinations.