1st Edition

Everyday Rhetoric Shaping Perceptions, Behaviors, and Interactions

296 Pages 35 B/W Illustrations
by Routledge

296 Pages 35 B/W Illustrations
by Routledge

296 Pages 35 B/W Illustrations
by Routledge

This innovative textbook redefines the study of rhetoric by moving beyond traditional teachings of argument structure and logical fallacies to explore the rich tapestry of persuasive messages embedded in everyday life. From political speeches and social media memes to the design of public spaces, this book equips students with the tools to critically analyze and respond to the various forms of... Read more

Section A: Foundations of Influence  

1. The Art of Persuasion  

2. The Politics of Language  

Section B: Forms of Expression  

3. Narrative Forms  

4. Visual Rhetoric  

5. The Medium  

Section C: Rhetoric in Context  

6. Rhetoric of Places and Spaces  

7. Workplace Rhetoric  

8. Rhetoric of Marketing  

9. The News  

10. Rhetoric of Political and Global Discourse  

11. Rhetoric of Health  

12. Rhetoric of Death and Dying  

Biography

Tammy Rice-Bailey is a Professor in the Humanities, Social Science and Communication department at the Milwaukee School of Engineering, USA. She is also the co-author of Interpersonal Skills for Group Collaboration (Routledge, 2023).

Kimberly S. Baker is an Instructor in the Humanities, Social Science and Communication department at the Milwaukee School of Engineering, USA.

“Rice-Bailey and Baker have written a book that helps students understand the complexities—and importance—of rhetoric in today’s society. The theoretical concepts are deftly explained and then bolstered by recognizable examples and activities that engage students and ask them to grapple with learning one of the most important subjects and skills of our time. If you’ve long wanted an accessible, student-centered rhetoric textbook, then this IS the book FOR YOU.”

Lisa Melançon, Clemson University, USA

Everyday Rhetoric fills an important niche for instructors and students hoping to situate their understanding of rhetoric within contemporary contexts and media. Instructors will find that the book provides rich material for discussions without requiring students have a background in theory or specific technologies. Students will find it accessible and thought-provoking.” 

Dave Clark, University of Wisconsin-Milwaukee, USA

Everyday Rhetoric is useful for many reasons: Its friendly tone, the broad range of contexts in which students will learn to take a rhetorical approach, and the wow-I'd-actually-use-that suggestions for class discussions and activities are particular highlights. But one of my favorite things about Rice-Bailey and Baker’s text is how current the technological and cultural references are—and they're incorporated so naturally.”

Kristin Prins, California State Polytechnic University, USA