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Evolution of the Global Fitness Industry: Strategy, Sustainability and Innovation book cover

1st Edition

Evolution of the Global Fitness Industry Strategy, Sustainability and Innovation

By Patrizia Gazzola, Enrica Pavione, Francesco Ferrazzano Copyright 2025
118 Pages 20 B/W Illustrations
by Routledge

118 Pages 20 B/W Illustrations
by Routledge

118 Pages 20 B/W Illustrations
by Routledge
Also available as eBook on:
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and... Read more

Introduction

1. The evolution of the Global Fitness Industry

2. The fitness consumers between wellness, nutrition and sleep

3. Fundraising and business model: the two traditional drivers

4. Sustainability: the future of social responsibility

5. Technology: how it is shaping the future of wellness

6. The four drivers of fitness-tech startups: how to build a survey

7. The fitness-tech landscape: how do these startups behave?

Conclusion

Biography

Patrizia Gazzola is a Professor of Management, Business Combination and Business Planning in the Department of Economics at the University of Insubria, Varese, Italy.

Enrica Pavione is an Aggregate Professor of Business Management in the Department of Economics at the University of Insubria, Varese, Italy.

Francesco Ferrazzano is a Researcher in the field of Business, specifically in the Fitness Industry, in Italy.

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