Fair Trade : The Challenges of Transforming Globalization book cover
1st Edition

Fair Trade
The Challenges of Transforming Globalization

ISBN 9780415772037
Published May 24, 2007 by Routledge
260 Pages 7 B/W Illustrations

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Book Description

This book explores the challenges and potential of Fair Trade, one of the world’s most dynamic efforts to enhance global social justice and environmental sustainability through market based social change.

Fair Trade links food consumers and agricultural producers across the Global North/ South divide and lies at the heart of key efforts to reshape the global economy. This book reveals the challenges the movement faces in its effort to transform globalization, emphasizing the inherent tensions in working both in, and against, the market. It explores Fair Trade’s recent rapid growth into new production regions, market arenas, and commodity areas through case studies of Europe, North America, Africa, and Latin America undertaken by prominent scholars in each region. The authors draw on, and advance, global commodity and value chain analysis, convention, and social movement approaches through these case studies and a series of synthetic analytical chapters. Pressures for more radical and more moderate approaches intertwine with the movement’s historical vision, reshaping Fair Trade’s priorities and efforts in the Global North and South.

Fair Trade will be of strong interest to students and scholars of politics, globalization, sociology, geography, economics and business.

Table of Contents

SECTION I: Introduction
1 – Globalization and its Antinomies: Negotiating a Fair Trade Movement
Douglas L. Murray and Laura T. Raynolds

2 – Fair / Alternative Trade: Historical and Empirical Dimensions
Laura T. Raynolds and Michael A. Long

3 – Fair Trade in the Agriculture and Food Sector: Analytical Dimensions
Laura T. Raynolds and John Wilkinson

SECTION II: Fair Trade In The Global North
4 – Northern Social Movements and Fair Trade
Stephanie Barrientos, Michael E. Conroy and Elaine Jones

5 – Fair Trade Bananas: Broadening the Movement and Market in the United States
Laura T. Raynolds

6 – Fair Trade Coffee in the U.S.: Why Companies Join the Movement
Ann Grodnik and Michael E. Conroy

7 – Mainstreaming Fair Trade in Global Production Networks: Own Brand Fruit and Chocolate in UK Supermarkets
Stephanie Barrientos and Sally Smith

SECTION III: Fair Trade In The Global South
8 – Fair Trade in the Global South
John Wilkinson and Gilberto Mascarenhas

9 – Fair Trade Coffee in Mexico: At the Center of the Debates
Marie-Christine Renard and Victor Pérez-Grovas

10 – The Making of the Fair Trade Movement in the South – The Brazilian Case
John Wilkinson and Gilberto Mascarenhas

 11 – Fair Trade and Quinoa from the Southern Bolivian Altiplano
By: Zina Cáceres, Aurelie Carimentrand and John Wilkinson

 12 - Reconstructing Fairness: Fair Trade Conventions and Worker Empowerment in South African Horticulture
By: Sandra Kruger and Andries du Toit

SECTION IV: Fair Trade As An Emerging Global Movement
 13 – Fair Trade:  Contemporary Challenges and Future Prospects
By Laura T. Raynolds and Douglas L. Murray

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Laura T. Raynolds is Co-Director of the Center for Fair and Alternative Trade Studies and Professor of Sociology at Colorado State University, USA.

Douglas Murray is Co-Director, Center for Fair and Alternative Trade Studies, and Professor of Sociology at Colorado State University, USA.

John Wilkinson is a Senior Lecturer in Development, Agriculture and Society (CPDA) at the Rural Federal University, Rio de Janeiro, Brazil. 


'This edited volume – the first of its kind – is a valuable contribution. The book fills an important niche, pulling together in one place a wealth of detailed data on the rapidly changing political and organizational landscape of the international fair trade movement. It will be valuable to researchers and practitioners working on fair trade and other alternative market initiatives, and would be useful for graduate courses on food systems, globalization, development and other topics in a range of social science disciplines.'  Daniel Jaffee, Agriculture and Human Values, vol 25