1st Edition

Fair Trade The Challenges of Transforming Globalization

Edited By Laura T. Raynolds, Douglas Murray, John Wilkinson Copyright 2007
    260 Pages 7 B/W Illustrations
    by Routledge

    256 Pages 7 B/W Illustrations
    by Routledge

    This book explores the challenges and potential of Fair Trade, one of the world’s most dynamic efforts to enhance global social justice and environmental sustainability through market based social change.

    Fair Trade links food consumers and agricultural producers across the Global North/ South divide and lies at the heart of key efforts to reshape the global economy. This book reveals the challenges the movement faces in its effort to transform globalization, emphasizing the inherent tensions in working both in, and against, the market. It explores Fair Trade’s recent rapid growth into new production regions, market arenas, and commodity areas through case studies of Europe, North America, Africa, and Latin America undertaken by prominent scholars in each region. The authors draw on, and advance, global commodity and value chain analysis, convention, and social movement approaches through these case studies and a series of synthetic analytical chapters. Pressures for more radical and more moderate approaches intertwine with the movement’s historical vision, reshaping Fair Trade’s priorities and efforts in the Global North and South.

    Fair Trade will be of strong interest to students and scholars of politics, globalization, sociology, geography, economics and business.

    SECTION I: Introduction
    1 – Globalization and its Antinomies: Negotiating a Fair Trade Movement
    Douglas L. Murray and Laura T. Raynolds

    2 – Fair / Alternative Trade: Historical and Empirical Dimensions
    Laura T. Raynolds and Michael A. Long

    3 – Fair Trade in the Agriculture and Food Sector: Analytical Dimensions
    Laura T. Raynolds and John Wilkinson

    SECTION II: Fair Trade In The Global North
    4 – Northern Social Movements and Fair Trade
    Stephanie Barrientos, Michael E. Conroy and Elaine Jones

    5 – Fair Trade Bananas: Broadening the Movement and Market in the United States
    Laura T. Raynolds

    6 – Fair Trade Coffee in the U.S.: Why Companies Join the Movement
    Ann Grodnik and Michael E. Conroy

    7 – Mainstreaming Fair Trade in Global Production Networks: Own Brand Fruit and Chocolate in UK Supermarkets
    Stephanie Barrientos and Sally Smith

    SECTION III: Fair Trade In The Global South
    8 – Fair Trade in the Global South
    John Wilkinson and Gilberto Mascarenhas

    9 – Fair Trade Coffee in Mexico: At the Center of the Debates
    Marie-Christine Renard and Victor Pérez-Grovas

    10 – The Making of the Fair Trade Movement in the South – The Brazilian Case
    John Wilkinson and Gilberto Mascarenhas

     11 – Fair Trade and Quinoa from the Southern Bolivian Altiplano
    By: Zina Cáceres, Aurelie Carimentrand and John Wilkinson

     12 - Reconstructing Fairness: Fair Trade Conventions and Worker Empowerment in South African Horticulture
    By: Sandra Kruger and Andries du Toit

    SECTION IV: Fair Trade As An Emerging Global Movement
     13 – Fair Trade:  Contemporary Challenges and Future Prospects
    By Laura T. Raynolds and Douglas L. Murray


    Laura T. Raynolds, Douglas Murray, John Wilkinson

    'This edited volume – the first of its kind – is a valuable contribution. The book fills an important niche, pulling together in one place a wealth of detailed data on the rapidly changing political and organizational landscape of the international fair trade movement. It will be valuable to researchers and practitioners working on fair trade and other alternative market initiatives, and would be useful for graduate courses on food systems, globalization, development and other topics in a range of social science disciplines.'  Daniel Jaffee, Agriculture and Human Values, vol 25