The social, cultural (including media) and political study of sport is an expanding area of scholarship and related research. While this area has been well served by the Sport in the Global Society series, the surge in quality scholarship over the last few years has necessitated the creation of Sport in the Global Society: Contemporary Perspectives. The series will publish the work of leading scholars in fields as diverse as sociology, cultural studies, media studies, gender studies, cultural geography and history, political science and political economy. If the social and cultural study of sport is to receive the scholarly attention and readership it warrants, a cross-disciplinary series dedicated to taking sport beyond the narrow confines of physical education and sport science academic domains is necessary. Sport in the Global Society: Contemporary Perspectives will answer this need.