This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide.
Providing first-hand guidance on how to report on fashion effectively and responsibly, this authoritative text covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. The book takes in all types of fashion content – from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists’ claim to special status compared to other content producers.
In conjunction with expanded theory and research, the book includes interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East to offer all a student or trainee needs to know to excel in fashion journalism.
Table of Contents
- Working in fashion journalism
- Fashion media and audiences
- The fashion industry
- Ideas, sources, and interviewing
- Writing fashion news and features
- Reporting the catwalk
- Reporting the trends
- Digital and social media
- Video and podcasting
- Fashion bloggers and influencers
- Fashion journalism and PR
- Law and ethics
Julie Bradford is programme leader for BA Fashion Communication at Northumbria University and a former journalist.