1st Edition

Fasten Your Seatbelt: The Passenger is Flying the Plane

By Nawal K. Taneja Copyright 2005
    268 Pages
    by Routledge

    262 Pages
    by Routledge

    Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the encouragement of practitioners in the global airline industry. Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system. New airlines have clearly focused business designs with the discipline to reject non-valued products or services. In the US, new airlines score higher in customer satisfaction, offering lower fares and making larger operating profits. This book is about customer behaviour and how to address it. It provides detailed but easy-to-read practical discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers. As with previous books written by Nawal Taneja, the primary audience continues to be senior level practitioners within the global airline industry - in both traditional carrier and low complexity carrier segments. The approach is impartial, candid and pragmatic, based on what is happening in the actual market place rather than theoretical business models.

    Contents: Introducing the new pilots; Taking a bird's eye view of the landscape; Designing viable business models; Renovating and innovating products; Pricing for mutual benefit; Exploiting distribution diversity; Developing truly integrated alliances; Managing the new pilots; List of Abbreviations; Index; About the Author; Index.


    Nawal K. Taneja has more than 30 years of experience in the airline industry. As a practitioner, he has worked for and advised major airlines and airline-related businesses worldwide in the areas of strategic and tactical planning. In academia, he has served as Professor and Chairman of the Aerospace Engineering and Aviation Department at the Ohio State University, and an Associate Professor in the Flight Transportation Laboratory of the Department of Aeronautics and Astronautics of the Massachusetts Institute of Technology. On the government side, he has advised civil aviation authorities in public policy areas such as airline liberalization, air transportation bilateral and multilateral agreements, and the management and operations of government-owned airlines.

    'An informed contribution to the debate about a major current problem.' The Aerospace Professional, October 2005 'This is the fourth book in a series by Taneja, and could be considered the blueprint for airline survival, as well as - who knows one day - even profit back at the US legacy carriers.' Flight International, October 2005 '... contains much insight in to the success of low-cost airlines, and the reasons why the established carriers were ineffective in defending their market share. The strategy is well explained and answered several of my questions. There are some interesting projections of what the future might hold - time will tell if theory meets practice!' The Log December/January 2005/6 ’Fasten Your Seatbelt is a valuable tool for learning to deal with a rapidly changing commercial aviation landscape and an interesting read for both airline administrators and aviation buffs alike.’ Collegiate Aviation News 'For the reader outside the industry who wants a better appreciation and understanding of how global aviation is changing, then it certainly makes worthwile reading.' Ken Thompson, Logistics & Transport FOCUS, March 2007