Female Entrepreneurs: The Secrets of Their Success, 1st Edition (Hardback) book cover

Female Entrepreneurs

The Secrets of Their Success, 1st Edition

By John Smythe, Ruth Saunders


304 pages | 2 B/W Illus.

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Hardback: 9781138337824
pub: 2020-04-16
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The comparative numbers between male- and female-led start-ups is stark. Ninety-one percent of venture capital money continues to fund businesses founded solely by men, with only one percent of venture capital money invested in businesses founded solely by women. Being a woman entrepreneur is not the preserve of wonder woman. It’s for every woman who wants to make it happen.

Female Entrepreneurs: The Secrets of Their Success encourages every woman who has dreamt of being an entrepreneur but hasn’t yet taken the leap to take the first steps towards realising her dreams – as well as every woman who has not yet thought about running her own business to consider it. Additionally, it encourages the Government and the corporate world to recognise and embrace the huge value that female entrepreneurs bring to our society and economy.

John Smythe and Ruth Saunders reveal the secrets of the success of fifty-two female entrepreneurs. They outline wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success as well as when considering whether to scale. They also provide top tips on how to play to women’s inherent strengths and avoid the weaknesses women face – as well as how to stay sane and enjoy the journey. This practical, unique guide provides the encouragement, support and motivation any aspiring female entrepreneur could need to make those first steps towards the realisation of their ambitions.

John Smythe and Ruth Saunders are both entrepreneurs themselves and regularly advise start-ups on how to launch and scale up for growth.

Table of Contents

About the Authors, Prologue, Chapter One – Why this book? Chapter Two – Getting Started, Chapter Three – Discovering and honing your business idea, Chapter Four – Building the confidence to take the first steps, Chapter Five – Surrounding yourself with the right people, Chapter Six – Scaling up a business to be successful, Chapter Seven – Failure comes with the territory, Chapter Eight – Embracing the natural advantages that women have, Chapter Nine – Overcoming the natural challenges that women face, Chapter Ten – Making work work around life: The personal agenda, Chapter Eleven – Making Work Work for Women: The Female Agenda, Chapter Twelve – Yes, She Can: Authors’ reflections, Appendix, Index

About the Authors

John Smythe spent his early career in corporate and government relations, and then set up a pioneering leader and employee engagement consultancy, SmytheDorwardLambert. He has three books to his credit: The Velvet Revolution at work, The CEO: The Chief Engagement Officer, and Corporate Reputation – Managing the New Strategic Asset.

Ruth Saunders uses her thirty years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc to help clients develop, get Board buy-in to and implement innovative marketing strategies that deliver tangible business growth. She is author of Marketing in the Boardroom and a trainer, speaker and coach.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Women in Business