This book makes an important return to reception studies at an exciting juncture of media distribution and modes of consumption. The editors’ introduction contextualizes this new work within a long history of feminist approaches to audience research, and argues that new media forms require new methods of research that remain invested in questions of gender, sexuality, and power. The contributions are rooted in the dynamics of everyday life and present innovative approaches to media and audiences. These include investigating online contexts, transnational flows of media images, and new possibilities of self-representation and distribution. Collectively, this work provides a robust theoretical and methodological framework for understanding media reception from a feminist communication and media studies perspective. The scholars included are in the vanguard of contemporary thinking about media audiences and users of technology in what some call the ‘post-audience’ age.
The chapters in this book were originally published as a special issue of Feminist Media Studies.
Introduction – Feminist reception studies in a post-audience age: returning to audiences and everyday life 1. Lemony Liz and likable Leslie: audience understandings of feminism, comedy, and gender in women-led television comedies 2. Orange Is the New Black: the popularization of lesbian sexuality and heterosexual modes of viewing 3. A queerly normalized Western lesbian imaginary: online Chinese fans’ gossip about the Danish fashion model 4. Leave a comment: mommyblogs and the everyday struggle to reclaim parenthood 5. MirrorCameraRoom: the gendered multi-(in)stabilities of the selfie 6. Fifty shades of consent?