Financial Euphoria, Consumer Culture, and Literature of 1980s Japan
Dreams of the Bubble Economy
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This book is an interdisciplinary study of Japan during the ‘Bubble-era’ of the 1980s, which explores consumer experiences under the drastic socio-economic upheavals of the time.
Drawing its analysis from media sources, popular literary works, and government reports, the book articulates how the late 1980s calibrated consumer demands, lifestyles, and perceptions of money. Through an examination of the qualitative effects of ‘Bubble money’ on consumers, the book illuminates the festive ambience of social life and metaphorical portrayals of the economic euphoria in popular literature. Moreover, through observations of human behaviours in consumption, the book reveals that consumers’ psychosomatic experiences and self-consciousness reflect outlandish egocentrism in comparison to the post-Bubble decades.
Featuring sources of Japanese media and literature which have yet to be translated for an English audience, this book will be a valuable resource for students and scholars of modern Japanese society, Asian literature and media.
Table of Contents
Introduction: The Rhapsody of Kamikaze Capitalism 1. Dreams of Surplus: The Age of Self-Conscious Consumption 2. You Are What You Buy: Consumer Identities in the Dawn of the Bubble Economy 3. The Age of Festivity: Women’s Ambition for Wealth and Consumption of Luxury 4. Irony of the Bubble Money: Lavish Consumption and Patriarchy in Spleen 5. Affective Values in Consumption: Intimacy with What Money Can(not) Buy 6. Malaise of Economic Euphoria: Bubble Japan in Search of Remedy 7. The Bubble Economy as Inspiration for Mass Entertainment Epilogue: Toward the Age of Post-Bubble Consumerism
Ikuho Amano is Associate Professor of Japanese at the Department of Modern Languages and Literatures, University of Nebraska–Lincoln, USA.