1st Edition

Flying Ahead of the Airplane

By Nawal K. Taneja Copyright 2008
298 Pages
by Routledge

298 Pages
by Routledge

Airlines willing to develop insight from foresight relating to the expected ’step phase changes’ will eventually improve their margins. However, the backward-looking airline, managed using old strategic levers and short-term metrics, will cease to exist, merge, shrink, become more dependent on government support, or become irrelevant. ’Management innovations’ are not going to deliver the required... Read more
1: Introduction; 2: Monitoring Über Trends; 3: Game Changing: Potential Airline Scenarios; 4: Are Airline Managements Prepared?; 5: Social Networking Phenomena; 6: Building Airline Brands and Developing Loyalty; 7: Gaining Insights from Non-Airline Brands Around the World; 8: Preparing for Tomorrow

Biography

Nawal K. Taneja has more than 30 years of experience in the airline industry. As a practitioner, he has worked for and advised major airlines and airline-related businesses worldwide in the areas of strategic and tactical planning. In academia, he has served as Professor and Chairman of the Aerospace Engineering and Aviation Department at the Ohio State University, and an Associate Professor in the Flight Transportation Laboratory of the Department of Aeronautics and Astronautics of the Massachusetts Institute of Technology. On the government side, he has advised civil aviation authorities in public policy areas such as airline liberalization, air transportation bilateral and multilateral agreements, and the management and operations of government-owned airlines.

'Flying Ahead of the Airplane is not only impressive in the blueprint it lays out for airline management but the fact that 13 top airline leaders from every continent contributed their vision of where the industry is going.' Aviation Today's Daily Brief, April 2009