Focus Group Research: 1st Edition (Paperback) book cover

Focus Group Research

1st Edition

By Martha Ann Carey, Jo-Ellen Asbury

Routledge

118 pages

Look Inside
Purchasing Options:$ = USD
Paperback: 9781611322569
pub: 2012-07-31
SAVE ~$6.59
$32.95
$26.36
x
Hardback: 9781611322552
pub: 2012-07-31
SAVE ~$29.00
$145.00
$116.00
x
eBook (VitalSource) : 9781315428376
pub: 2016-06-16
from $16.48


FREE Standard Shipping!

Description

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

About the Series

Qualitative Essentials

Qualitative Essentials is a books series providing a comprehensive but succinct overview of topics in qualitative inquiry. These books will fill an important niche in qualitative methods for students--and others new to qualitative research--who require rapid but complete perspective on specific methods, strategies, and important topics. Written by leaders in qualitative inquiry, alone or in combination, these books will be an excellent resource for instructors and students from all disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
PSY030000
PSYCHOLOGY / Research & Methodology