This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
About the Series
Qualitative Essentials is a books series providing a comprehensive but succinct overview of topics in qualitative inquiry. These books will fill an important niche in qualitative methods for students--and others new to qualitative research--who require rapid but complete perspective on specific methods, strategies, and important topics. Written by leaders in qualitative inquiry, alone or in combination, these books will be an excellent resource for instructors and students from all disciplines.
BISAC Subject Codes/Headings:
- PSYCHOLOGY / Research & Methodology