118 Pages
by
Routledge
118 Pages
by
Routledge
118 Pages
by
Routledge
Also available as eBook on:
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This... Read more
Chapter 1 What Is a Focus Group?; Chapter 2 Psychosocial Foundations; Chapter 3 Planning; Chapter 4 Implementing the Plan; Chapter 5 Special Populations; Chapter 6 Analysis; Chapter 7 Communication of Research Findings; Chapter 8 Concluding Thoughts;
Biography
Martha Ann Carey, Jo-Ellen Asbury
