1st Edition
Ford and the Global Strategies of Multinationals The North American Auto Industry
By Maria Isabel Studer Noguez
Copyright 2002
380 Pages
by
Routledge
384 Pages
by
Routledge
Also available as eBook on:
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the... Read more
1. Introduction
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests
10. A North American System of Production
11. Conclusion
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests
10. A North American System of Production
11. Conclusion
Biography
Maria Isabel Studer Noguez
