1st Edition
Forecasting for the Pharmaceutical Industry Models for New Product and In-Market Forecasting and How to Use Them
By Arthur G. Cook
Copyright 2006
160 Pages
by
Routledge
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex... Read more
Contents: Introduction. The Past and the Present: The inaccuracy of forecasting; Forecasting in the pharmaceutical industry; The present state: influences across functions; The time horizon for the forecast; In summary. The Forecasting Process: Define the forecast; Select a forecast method; Enable analytic insights; Present the results; Final considerations. New Product Forecasting: Tools and methods; New product forecast algorithm; Modeling the market; Forecasting the product; Converting patient to revenue; Final considerations. In-Market Forecasting: In-market product forecast algorithm; Trending historical data; Applying the effects of ex-trend events; Converting trended data into forecast outputs; Final considerations. Thoughts for the Future: Era of revitalization; Create stories, not spreadsheets; Hire a science fiction writer; Holistic forecasting. References. Appendices: Spreadsheets paper over real problems; Forecast techniques; Case study; Case study suggested solutions. Index.
Biography
Arthur G. Cook
