Foreign Direct Investment and Strategic Alliances in Europe: 1st Edition (Paperback) book cover

Foreign Direct Investment and Strategic Alliances in Europe

1st Edition

By Hong Liu

Routledge

130 pages

Purchasing Options:$ = USD
Paperback: 9780789016539
pub: 2001-11-08
$60.95
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Hardback: 9780789016522
pub: 2001-11-28
$120.00
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eBook (VitalSource) : 9781315864983
pub: 2018-10-24
from $30.48


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Description

Advance your business interests in the ever-changing European market!

Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This informative book uses case examples, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of investing and forming alliances in the volatile environment of the European market.

Providing both theoretical background and fascinating case studies, Foreign Direct Investment and Strategic Alliances in Europe begins with an examination of the relationship between contextual and strategic factors and foreign market entry strategies. Then it illustrates its meaning with a real-world application of that information, in this case examining the way Israeli manufacturers developed their entry strategies in the European Union.

This insightful book also:

  • analyzes the market entry, development, and expansion of the Coca-Cola company in Russia
  • discusses strategic problems, barriers to expansion, and first- versus late-mover advantages in Russia’s transition economy
  • looks at the relationship between United States software firms and European companies
  • provides guidelines for choosing what form a strategic alliance should take
  • presents a survey of 114 international strategic alliances between firms in the United Kingdom and their European, American, and Japanese partners

    Strategic alliances and foreign direct investment are expected to continue to flourish in Europe. By integrating FDI issues with those of strategic alliances, this well-referenced book will provide you with insights into both areas as well as up-close perspectives on specific segments of the European market.

Table of Contents

Contents

  • Introduction
  • Toward a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
  • Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia
  • American Software Firms in Europe: Acquire, Invest or Partner?
  • International Strategic Alliances: The Impact of Behavioral Characteristics on Success
  • Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions
  • Index
  • Reference Notes Included

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS035000
BUSINESS & ECONOMICS / International / General
BUS036000
BUSINESS & ECONOMICS / Investments & Securities
SOC008000
SOCIAL SCIENCE / Ethnic Studies / General