1st Edition

Foundations of Visual Communication How Visuals Appear in Daily Life

By Yvonne Eriksson, Anette Göthlund Copyright 2023
142 Pages 59 B/W Illustrations
by Routledge

142 Pages 59 B/W Illustrations
by Routledge

142 Pages 59 B/W Illustrations
by Routledge

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a... Read more

1. Visual Landscapes

2. Visual Communication in Practice

3. Analysing and Interpreting Visuals

4. Communication and Narration 

5. Contexts, Situations and Framing

Biography

Yvonne Eriksson is Professor in Information Design at Mälardalen University, Sweden.

Anette Göthlund is Professor in Visual Arts Education at Konstfack University of Arts, Crafts and Design, Sweden.