1st Edition

Foundations of Visual Communication How Visuals Appear in Daily Life

By Yvonne Eriksson, Anette Göthlund Copyright 2023
    142 Pages 59 B/W Illustrations
    by Routledge

    142 Pages 59 B/W Illustrations
    by Routledge

    Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

    The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

    This book serves as a main or supplementary text for visual communication or visual culture courses.

    1. Visual Landscapes

    2. Visual Communication in Practice

    3. Analysing and Interpreting Visuals

    4. Communication and Narration 

    5. Contexts, Situations and Framing


    Yvonne Eriksson is Professor in Information Design at Mälardalen University, Sweden.

    Anette Göthlund is Professor in Visual Arts Education at Konstfack University of Arts, Crafts and Design, Sweden.