1st Edition

Framing Sustainability in Language and Communication

Edited By Maida Kosatica, Sean P. Smith Copyright 2025
292 Pages 50 B/W Illustrations
by Routledge

292 Pages 50 B/W Illustrations
by Routledge

292 Pages 50 B/W Illustrations
by Routledge

This collection brings together established and emerging scholars for a critical framing of sustainability through the lens of language and communication, social semiotics, and media studies. The volume underscores the importance of re-envisioning sustainability around not only climate change and biodiversity loss but in broader systems of ecological, social, and economic imbalances on a global... Read more

List of Figures

List of Tables

List of Contributors

 

Introduction: Framing Sustainability

Maida Kosatica and Sean P. Smith

 

1. Visual Essay: “Banal Sustainability”

Sean P. Smith

 

PART I: Reframing Sustainability in a Colonial World

2. Rethinking Sustainability through Indigenous Language Futures

Bernard C. Perley and Maliseet text by Henrietta Black

3. Chronotopes of Sustainability and the Coloniality of Corporate Initiatives

Jessica Pouchet

4. Climate Crisis and Animal Exploitation: Historical Materialism and the Reformulation of Industrial Discourses

Diego L. Forte

 

PART II: The Semiotics of Sustainability

5. The Semiotics of the “Unfinished”: The Lost Highway and Other Signifiers of Unsustainable Development

Anders Björkvall and Arlene Archer

6. Creating Shared Value: A Social Semiotic Analysis of ESG Discourse on Social Media

Esterina Nervino, Karen C. K. Choi, and Jiaying Wang

7. Signs of Sustainability? The Semiotic Dimension of Urban Plants

Laura Imhoff

 

PART III: Communicating Sustainability in Everyday Life

8. Responding to Sustainable Lifestyle Discourses in Climate Conversations

Julia C. Fine

9. A Discourse of Sustainable Architecture in the Studio: When the Decoupling of Communication, Intentions, and Outcomes Presents Aspirations for Alternative Futures

Sherif Goubran

10. Reclaiming Sustainability for the Anthropocene

Gavin Lamb

 

PART IV: Sustainability Communication in the Arts

11. "Sustainability" in the Arts and Culture Sector: A Discourse Analytic Appreciative Inquiry 

Kate Power

12. Climate in the Club: Conveying Sustainable Futures through Eco Grime and Solarpunk Music

Morgan Sleeper and Jessica Love-Nichols

13. Staying Away from Cthulhu Rather than Embracing the Cthulhucene: Human and Non-Human Relations in Netflix’s The Sea Beast

Emelie Fälton and Polina Ignatova

14. Epilogue: Seeing Through Sustainability and the Wasteful Rhetorics of (Un)Knowing

Crispin Thurlow

 

Index

Biography

Maida Kosatica is Professor of Urban Semiotics and Semantics in the Department of Anglophone Studies at the University of Duisburg-Essen, Germany. Her research interests include semiotic landscapes, multimodal critical discourse analysis, environmental communication and displacement, and discourses on ecosystem services.

Sean P. Smith is Assistant Professor in the Department of Culture Studies at Tilburg University, the Netherlands. His research examines how discourse and (social) media shape development and practice within the contexts of the environment and tourism, informed by field research in Myanmar (Burma) and the Arabian Gulf.