This book explores the design, communication and implementation of social change programmes aimed at solving various social problems, from reducing health-risk behaviour to ’green’ consumption or financial literacy. Examining the application of social practice theory as a way of understanding social change, From Intervention to Social Change connects theoretical reflections with empirical research, sample cases and exercises, emphasising the importance of communication and community engagement in the initiation and implementation of social change programmes designed to address social problems and improve quality of life. Adopting a ’communication for social change’ approach and presenting illustrative studies drawn from ’developed’ and rapidly transforming countries, this handbook will appeal to project managers and communication professionals in the public and private sectors, as well as scholars of sociology, anthropology and development studies with interests in social problems and social change.
Triin Vihalemm is a sociologist and Professor of Communication Research at the University of Tartu, Estonia.
Margit Keller is a senior researcher in social communication at the Institute of Journalism, Communication and Information Studies, University of Tartu, Estonia.
Maie Kiisel is a research assistant in social communication at the Institute of Journalism, Communication and Information Studies, University of Tartu, Estonia.