This book explores the design, communication and implementation of social change programmes aimed at solving various social problems, from reducing health-risk behaviour to ’green’ consumption or financial literacy. Examining the application of social practice theory as a way of understanding social change, From Intervention to Social Change connects theoretical reflections with empirical research, sample cases and exercises, emphasising the importance of communication and community engagement in the initiation and implementation of social change programmes designed to address social problems and improve quality of life. Adopting a ’communication for social change’ approach and presenting illustrative studies drawn from ’developed’ and rapidly transforming countries, this handbook will appeal to project managers and communication professionals in the public and private sectors, as well as scholars of sociology, anthropology and development studies with interests in social problems and social change.
'For anyone engaged in changing the world this guide book is a must. It offers down-to-earth, systematic and theoretically-informed help in designing true-to-life programmes aimed at how people arrange and make sense of their lives. The authors present an impressive and workable synthesis of practice theory with methods of programme planning, implementation, communication, and evaluation.' Lotte Holm, University of Copenhagen, Denmark
Solving Social Problems provides a forum for the description and measurement of social problems, with a keen focus on the concrete remedies proposed for their solution. The series takes an international perspective, exploring social problems in various parts of the world, with the central concern being always their possible remedy. As such, work is welcomed on subjects as diverse as environmental damage, terrorism, economic disparities and economic devastation, poverty, inequalities, domestic assaults and sexual abuse, health care, natural disasters, labour inequality, animal abuse, crime, and mental illness and its treatment. In addition to recommending solutions to social problems, the books in this series are theoretically sophisticated, exploring previous discussions of the issues in question, examining other attempts to resolve them, and adopting and discussing methodologies that are commonly used to measure social problems. Proposed solutions may be framed as changes in policy, practice, or more broadly, social change and social movement. Solutions may be reflective of ideology, but are always pragmatic and detailed, explaining the means by which the suggested solutions might be achieved.
To submit a proposal for the series, please contact the series editor at firstname.lastname@example.org.