1st Edition
From Koreanness to K-ness Contemporary Korean Culture and Society
Introduction: Koreanness in a World Saturated with K-Words
Seryun Lee
PART I: Emerging Trends
1 The Rise of the Korean Short Story Cycle Yeonjak Soseol as K-Literature
Eun Jin Jeong
2 From Korean Identity to K-Identity: Interpreting K-ness in Global Hallyu Exhibitions
Sumi Kim
3 Korean Cultural Identity in Contemporary Performance
Veronika Veselková
4 Reinterpreting and Representing Korean History and Historical Culture in Television Drama
Rebecca Lewis
PART II: Korean Affects
5 The Rise of Intimacy Experts in Korean Popular Culture and the Commercialization of Discourses of Healing and Happiness: Analyzing the ‘Nation’s Mentor’ Dr. Eun-Young Oh and Related Media Cases
Ji-Hyeon Kim and Yun-Hee Cho
6 Is K-ness Korean-ness? BTS’ Challenge to Hegemonic Masculinity in Korea
Lonnie Edge
PART III: Crafting Koreanness: Policies and Cultural Diplomacy
7 Korean Wave and Public Policy: Examining the State’s Role in the Transnational Cultural Phenomenon
Youngaah Koh
8 Who is Korean?: (Re)imaging Korean Identity by the Overseas Koreans Foundation
Mi Hyun Yoon
PART IV: The Shaping of New Koreanness from Cross-Cultural Perspectives
9 How Korean is Korean Literature in Spain? Longitudinal Research on Availability and Presentation of Korean Literature in Translation
Ester Torres-Simón
10 Transculturing the Nine-Tailed Fox: How the SCP Wiki Globalizes Korean Folklore
Dylan Motin and Yeowon Yoon
11 From Consumers to Cultural Ambassadors: Exploring Sydney-Based K-Pop Cover Dancers’ Influence on Local Korean Wave Engagement
Kathryn Phillips
12 Translingual Trinkets of the Korean Wave: Deconstructing the Transnational Power of the Hybridity in K-Objects
Loli Kim
PART V: The Disruptive Potential of Korean Culture
13 Kim Eui-sung in Hong Kong’s Anti-ELAB Movement: Transnational Celebrity Activism and South Korean Soft Power
Elaine Chung
14 Transnational K-Pop Fandom and Global Citizenship
Jeeheng Lee
15 K-Pop Fandom Political Activism: Mobilizing Transnational Fan Communities for Social Change
Heiwon Won
Biography
Seryun Lee is Lecturer in Korean Studies at the University of Sydney, Australia. Prior to joining Sydney, she held positions at Hankuk University of Foreign Studies and the University of Queensland. She holds a PhD in Translation and Intercultural Studies from the University of Manchester. Her research interests centre on Korean culture and society, Korean language and translation, online communication, and contemporary screen culture. She is the author of Affect Theory and Translation on YouTube (2025), and her work has been published in a number of international peer-reviewed journals, including the International Journal of Cultural Studies, Social Media + Society, M/C Journal, and Continuum: Journal of Media & Cultural Studies.
