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From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement book cover

1st Edition

From Legacy Media to Going Viral Generational Media Use and Citizen Engagement

By Robert H. Wicks, Shauna A. Morimoto, Jan LeBlanc Wicks Copyright 2024
192 Pages
by Routledge

192 Pages
by Routledge

192 Pages
by Routledge
Also available as eBook on:
From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups. Drawing on interdisciplinary social science insights into social media and civic and... Read more

1. Introduction: Generational Media Use and Citizen Engagement

2. Meet the Generations and The Media They Use

3. What’s in a Name?

4. Generations, Attention, Media Content, Structure, and Selective Exposure

5. Cognitive, Civic and Political Engagement

6. Generational Views of Social and Interpersonal Trust

7. Political Consumerism through Boycotting and Buycotting

8. Partisan Differences: What Makes Each Generation Unique?

9. Conclusions

Biography

Robert H. Wicks is Professor in the Department of Communication at the University of Arkansas, Fayetteville.

Shauna A. Morimoto is Professor of Sociology and Associate Dean, Fulbright College of Arts and Sciences at the University of Arkansas, Fayetteville.

Jan LeBlanc Wicks is Professor in the School of Journalism and Strategic Media at the University of Arkansas, Fayetteville.

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