From Networks to Netflix : A Guide to Changing Channels book cover
2nd Edition

From Networks to Netflix
A Guide to Changing Channels

Edited By

Derek Johnson

ISBN 9780367568245
Published July 26, 2022 by Routledge
460 Pages 43 B/W Illustrations

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Book Description

Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux.

Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world.

An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.

Table of Contents


1. Pluto TV: Channels, Portals, and the Changing Television Cosmos

Derek Johnson

Broadcast Legacies

2. ABC: Crisis, Risk, and the Logics of Change

Kristen J. Warner

3. The CW: Media Conglomerates in Partnership

Caryn Murphy

4. PBS: Crowdsourcing Culture Since 1969

Michele Hilmes

5. Telemundo: Telenovelas for the Twenty-First Century

Juan Llamas-Rodriguez

6. TV Globo: Global Expansions and Cross-Media Convergence from Broadcast to Streaming

Courtney Brannon Donoghue

7. MeTV: Old Time TV’s Last Stand?

Derek Kompare

Cable and Satellite Survivors

8. NewsNation: Local Broadcasting, National Cable Channels, and the Evolution of WGN

Christine Becker

9. Cartoon Network: Adult Swim and the Evolving Use of "Edge"

Jacob Mertens and Lauren E. Wilks

10. Nick Jr.: Shifting Conglomerate Strategies from Scheduling to Intellectual Property

Erin Copple Smith

11. Freeform: Shaking Off the Family Brand within a Conglomerate Family

Barbara Selznick

12. Comedy Central: Trying to Grow Up by Getting Younger

Nick Marx

13. Bravo: Branding, Fandom, and the Lifestyle Network

Martina Baldwin and Suzanne Leonard

14. AMC: Story Sync and Frictionless Fandom

Suzanne Scott

15. Starz: Distinction, Value, and Fandom in Premium TV

Myles McNutt

16. Playboy TV: Contradictions, Confusion, and Post-Network Pornography

Peter Alilunas

17. El Rey: Latino Indie Auteur as Channel Identity

Alisa Perren

Streaming Ventures

18. Netflix: Streaming Channel Brands as Global Meaning Systems

Timothy Havens and Ryan Stoldt

19. YouTube: The Interface Between Television and Social Media Entertainment

Stuart Cunningham, Smith Mehta, Gabriela Lunardi, and Guy Healy

20. iQIYI: China’s Internet Tigers Take Television

Michael Curtin and Yongli Li

21. Amazon Prime Video: Scale, Complexity, and Television as Widget

Karen Petruska

22. The Roku Channel: Vertically Integrated Connected TV

Ramon Lobato and Eleanor Patterson

23. OTV | Open Television: The Development Process

Aymar Jean Christian

24. Revry: Making the Case for LGBTQ Channels

Julia Himberg

25. iROKOtv: Drama for the "Small-Small" Screen

Tori Omega Arthur

26. Crunchyroll: Contested Authenticity in the Creation of Niche Brand Communities

Susan Noh

27. Viki: Governing Transnational Fandom via Platforms

Wan-Jun Lu

28. Tele-visualizing the Arcade

Matthew Thomas Payne

Television Plus

29. Hulu: Negotiating National and International Streaming

Evan Elkins

30. Hotstar: Reimagining Television Audiences in Digital India

Shanti Kumar and Aswin Punathambekar

31. Abema TV: Where Broadcasting and Streaming Collide

Marc Steinberg

32. Mango TV: The Rise of a State-Controlled Entertainer

Xiaoying Han

33. Disney+: Imagining Industrial Intertextuality

Kyra Hunting and Jonathan Gray

34. ESPN+: Subscribing to Diversity, Marginalizing Women’s Sports

Jason Kido Lopez

35. Peacock: Network Heritage, Olympic Dreams, and the Transformation of NBC Sports

Deborah L. Jaramillo

36. HBO Max: Media Conglomerates and the Organizational Logic of Streaming

Gregory Steirer

37. Paramount+: "Peaking" Subscriber Interest in Legacy Television Franchises

Derek Johnson

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Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.


"With this timely new edition, Johnson and his stellar collection of authors keep pace with the rapidly evolving entity once known simply as television. The collection offers state-of-the-moment accounts of the broadcast, cable, and streaming services that continue to play a central role in video entertainment."

Amanda D. Lotz, Professor of Digital Media and Communication, Queensland University of Technology, Australia

"With an expanded range of global case studies, the second edition of From Networks to Netflix is a must read for anyone seeking to understand television in the twenty-first century. Read separately, each case study offers a thoroughly examined investigation into the channels, streaming services, and platforms that shape television production and consumption today. Combined, the case studies challenge assumptions about how television is being altered by digitization, revealing the multiplicity of ‘televisions’ that form distinct, yet integral parts of the contemporary television industry."

Catherine Johnson, Director of Research and PGR (Media, Journalism and Film), University of Huddersfield, UK