2nd Edition

From Networks to Netflix A Guide to Changing Channels

Edited By Derek Johnson Copyright 2023
    460 Pages 43 B/W Illustrations
    by Routledge

    460 Pages 43 B/W Illustrations
    by Routledge

    Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux.

    Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world.

    An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.


    1. Pluto TV: Channels, Portals, and the Changing Television Cosmos

    Derek Johnson

    Broadcast Legacies

    2. ABC: Crisis, Risk, and the Logics of Change

    Kristen J. Warner

    3. The CW: Media Conglomerates in Partnership

    Caryn Murphy

    4. PBS: Crowdsourcing Culture Since 1969

    Michele Hilmes

    5. Telemundo: Telenovelas for the Twenty-First Century

    Juan Llamas-Rodriguez

    6. TV Globo: Global Expansions and Cross-Media Convergence from Broadcast to Streaming

    Courtney Brannon Donoghue

    7. MeTV: Old Time TV’s Last Stand?

    Derek Kompare

    Cable and Satellite Survivors

    8. NewsNation: Local Broadcasting, National Cable Channels, and the Evolution of WGN

    Christine Becker

    9. Cartoon Network: Adult Swim and the Evolving Use of "Edge"

    Jacob Mertens and Lauren E. Wilks

    10. Nick Jr.: Shifting Conglomerate Strategies from Scheduling to Intellectual Property

    Erin Copple Smith

    11. Freeform: Shaking Off the Family Brand within a Conglomerate Family

    Barbara Selznick

    12. Comedy Central: Trying to Grow Up by Getting Younger

    Nick Marx

    13. Bravo: Branding, Fandom, and the Lifestyle Network

    Martina Baldwin and Suzanne Leonard

    14. AMC: Story Sync and Frictionless Fandom

    Suzanne Scott

    15. Starz: Distinction, Value, and Fandom in Premium TV

    Myles McNutt

    16. Playboy TV: Contradictions, Confusion, and Post-Network Pornography

    Peter Alilunas

    17. El Rey: Latino Indie Auteur as Channel Identity

    Alisa Perren

    Streaming Ventures

    18. Netflix: Streaming Channel Brands as Global Meaning Systems

    Timothy Havens and Ryan Stoldt

    19. YouTube: The Interface Between Television and Social Media Entertainment

    Stuart Cunningham, Smith Mehta, Gabriela Lunardi, and Guy Healy

    20. iQIYI: China’s Internet Tigers Take Television

    Michael Curtin and Yongli Li

    21. Amazon Prime Video: Scale, Complexity, and Television as Widget

    Karen Petruska

    22. The Roku Channel: Vertically Integrated Connected TV

    Ramon Lobato and Eleanor Patterson

    23. OTV | Open Television: The Development Process

    Aymar Jean Christian

    24. Revry: Making the Case for LGBTQ Channels

    Julia Himberg

    25. iROKOtv: Drama for the "Small-Small" Screen

    Tori Omega Arthur

    26. Crunchyroll: Contested Authenticity in the Creation of Niche Brand Communities

    Susan Noh

    27. Viki: Governing Transnational Fandom via Platforms

    Wan-Jun Lu

    28. Twitch.tv: Tele-visualizing the Arcade

    Matthew Thomas Payne

    Television Plus

    29. Hulu: Negotiating National and International Streaming

    Evan Elkins

    30. Hotstar: Reimagining Television Audiences in Digital India

    Shanti Kumar and Aswin Punathambekar

    31. Abema TV: Where Broadcasting and Streaming Collide

    Marc Steinberg

    32. Mango TV: The Rise of a State-Controlled Entertainer

    Xiaoying Han

    33. Disney+: Imagining Industrial Intertextuality

    Kyra Hunting and Jonathan Gray

    34. ESPN+: Subscribing to Diversity, Marginalizing Women’s Sports

    Jason Kido Lopez

    35. Peacock: Network Heritage, Olympic Dreams, and the Transformation of NBC Sports

    Deborah L. Jaramillo

    36. HBO Max: Media Conglomerates and the Organizational Logic of Streaming

    Gregory Steirer

    37. Paramount+: "Peaking" Subscriber Interest in Legacy Television Franchises

    Derek Johnson


    Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.

    "With this timely new edition, Johnson and his stellar collection of authors keep pace with the rapidly evolving entity once known simply as television. The collection offers state-of-the-moment accounts of the broadcast, cable, and streaming services that continue to play a central role in video entertainment."

    Amanda D. Lotz, Professor of Digital Media and Communication, Queensland University of Technology, Australia

    "With an expanded range of global case studies, the second edition of From Networks to Netflix is a must read for anyone seeking to understand television in the twenty-first century. Read separately, each case study offers a thoroughly examined investigation into the channels, streaming services, and platforms that shape television production and consumption today. Combined, the case studies challenge assumptions about how television is being altered by digitization, revealing the multiplicity of ‘televisions’ that form distinct, yet integral parts of the contemporary television industry."

    Catherine Johnson, Director of Research and PGR (Media, Journalism and Film), University of Huddersfield, UK