Frugal Innovation: 1st Edition (Paperback) book cover

Frugal Innovation

1st Edition

By Vanessa Ratten

Routledge

126 pages

Purchasing Options:$ = USD
Paperback: 9781138316218
pub: 2019-03-07
SAVE ~$5.99
Available for pre-order
$39.95
$33.96
x
Hardback: 9781138316201
pub: 2019-03-07
SAVE ~$22.50
Available for pre-order
$150.00
$127.50
x


FREE Standard Shipping!

Description

This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. This book explains how frugal innovation is different to other types of innovation and how frugal innovation offers a creative solution to issues of sustainability and the circular economy. The book approaches innovation by taking into account the stakeholders and how companies can innovate efficiently in an inclusive manner. It presents successful cases of companies that have innovated frugally, making the book an engaging read for anyone who is interested to learn more.

Reviews

'The recent years have witnessed significant transformation of innovation studies. As innovation researchers, we used to study innovation and assumed that it might have positive impact on numerous social issues. Nobody really assumed it was easy but with noble exceptions, we did not pay much attention to the impact innovation had on the lower strata of societies and the well-being of developing nations. Vanessa Ratten’s Frugal Innovation makes an invaluable contribution to revitalizing innovation research. The book is a hallmark in frugal innovation research and deserves to be read by anybody with an interest in the field.' — Jan Vang, Full Professor in Innovation and Operations, Section of Sustainability, Aalborg University, Denmark

'This book has two key ambitions: to provide firm theoretical grounds on the concept of frugal innovation, and to better understand, support and improve the design and management of frugal innovation. This book is a landmark contribution, not only to frugal innovation but also to innovation management and to management science.' — Professor Pascal Le Masson, MINES ParisTech, PSL Research University

'The prevailing dominant logic in most firms is to develop premium products and services for affluent customers in developed markets. While such markets are increasingly characterised as red ocean and saturated, and by stagnant growth, the low-end to mid-range market segments in mainly emerging and developing countries, but also in the developed world, are fast growing and demanding products that match their real needs - hence the growing demand for frugal innovations. However, firms are slow in developing frugal innovation strategies and general awareness is low across the board. There is an urgent need to educate managers at all levels on how to manage frugal innovation. More research is needed to answer the difficult questions and overcome the challenges. To this end Vanessa's book achieves both objectives. She succinctly conveys what is known about the topic while also directing future research to close the knowledge gaps. A great read for both innovation scholars and practitioners.'Dr Gerrit Anton de Waal, Senior Lecturer in Innovation Management, RMIT University, Melbourne, Australia

'Frugal Innovation is a remarkable book. Through rigorous and informed research, it recovers a humanist and post-rationalist approach to the innovation process. It highlights how frugal innovation corresponds to the increased interest in emerging technologies that have allowed society to sustainably increase its quality of life in the last centuries. The author makes three important contributions: 1) clarifying the relevance of innovation modes that are clearly different from the traditional ones, thus bringing out the collective, interactive and territorial dynamics of the innovation process; 2) as a consequence, a new set of challenges and tensions are opened up to innovation policy; finally, 3) a conceptual and empirical space is emerged for the integration of different disciplinary areas in the innovation process.' — Sergio Paulo Leal Nunes, Polytechnic Institute of Tomar, Center of Applied Research on Economics and Territory Management, Portugal

'Frugal Innovation by Vanessa Ratten is a significant and powerful book in the field of frugal innovation and innovation management. Ratten develops her great inspiration on frugal innovation and many connected issues contributing on a hottest research topic. This book will inspire academic community and practitioners in the worldwide context introducing research literature on frugal innovation and proposing solutions "to move the field forward".' — Rosa Lombardi, Assistant Professor of Business Administration, Sapienza University of Rome, Italy

'Frugal Innovation by Vanessa Ratten provides the state of art of research on frugal innovation. Ratten finally succeeds in making sense of the research topic not by claiming this to be a completely new topic, but instead by linking it to what we already know about business model innovation, social entrepreneurship, as well as open and responsible innovation. While this book goes beyond providing a popular scientific perspective on frugal innovation, it still highlights countless examples and creates references across disciplines and industries, which makes it an inspiring read for researchers and managers alike.' — Elisabeth Berger, Visiting Professor of Strategic Management, Technical University Munich, Germany

'Frugal Innovation by Vanessa Ratten bridges the gap between the theoretical foundations and the practical aspects of delivering low-cost innovation. Entrepreneurship is often seen as more ‘action oriented’ but the theoretical frameworks introduced in this book enable the readers to make more informed decisions for their entrepreneurial ventures. I particularly liked the author’s conceptualization of frugal innovation as a contextual construct influenced by the socio-cultural factors. This enables a novel perspective on generating ‘local solutions’ to meet the market needs of the Asia Pacific region, particularly the developing countries. In summary, the book draws on literature to provide an action plan to deliver value to customers at the lowest cost which makes it a useful resource for both the practitioners and the academia.' — Mohsin Malik, Senior Lecturer, Swinburne University of Technology, Australia

Table of Contents

1. Frugal Innovation: An Overview

2. Theoretical Frameworks

3. Features and Benefits

4. Types

5. Entrepreneurship

6. Value Creation

7. Design Process

8. Responsible Innovation

9. Social Action

10. Frugal Innovation: Future Trends and Directions

About the Author

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.

About the Series

Innovation and Technology Horizons

As business landscape constantly shifts in today's digital age, this timely series looks at how business and society can harness technological innovation to succeed and drive progress. The books in this series identify new innovation capabilities and emerging technologies and investigate the managerial implications of such technologies. As business processes become increasingly complex, the series also explores how businesses can transform themselves with new digital technologies while aligning themselves with today’s societal goals. This series provides direction through research on innovation and technology management and will be of benefit to anyone who is keen to thrive in an evolving business environment.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General