1st Edition
Fundamentals of Business A Concise and Practical Approach For Beginners
By Tom Elsworth
Copyright 2026
302 Pages
32 B/W Illustrations
by
Routledge
302 Pages
32 B/W Illustrations
by
Routledge
302 Pages
32 B/W Illustrations
by
Routledge
Also available as eBook on:
Fundamentals of Business is a practical guide to the everyday aspects of being a manager, covering all the key organisational functions and offering straightforward tools and techniques, supported by detailed illustrative examples.
The book is very challenge-oriented, dealing with likely real-world scenarios. It tours all the areas of management work to be found in any business large or... Read more
1. General Introduction 2. Business, Society, and Stakeholders 3. Key Concepts in Business Management 4. Marketing Management 5. Operations Management 6. Finance and Accounts Management 7. Human Resources Management 8. Line Management Practice 9. Organisational Culture and Structure 10. The Resources of Our Organisation and the Competitive and Macro Environments It Faces 11. Business Strategy 12. The Manager as Leader 13. The Management of Change 14. The Entrepreneur and Planning a New Business Venture 15. Leading the Organisation
Biography
Tom Elsworth is Senior Lecturer at Oxford Brookes Business School in Oxford, UK.
