1st Edition

Gender Equality and Nation Branding in the Nordic Region

232 Pages 1 Color & 4 B/W Illustrations

by Routledge

232 Pages 1 Color & 4 B/W Illustrations

by Routledge

Description

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable... Read more

Foreword

Cynthia Enloe

Introduction

Eirinn Larsen, Sigrun Marie Moss and Inger Skjelsbæk

1. ‘The Gender-progressive Nordics’: A Matter of History

Eirinn Larsen

2. Variations on Shared Themes: Branding the Nordics as Gender-equal

Katarzyna Jezierska and Ann Towns

3. Applying the Brand or Not? Challenges of Nordicity and Gender Equality in Scandinavian Diplomacy

Sigrun Marie Moss

4. Keeping Sweden on Top: Rape and Legal Innovation as Nation-branding

May-Len Skilbrei

5. Trouble in Paradise? Icelandic Gender-equality Imaginaries, National Rebranding and International Reification

Irma Erlingsdóttir

6. Protecting the Brand? The Hesitant Incorporation of Gender Equality in the Peace Nation

Inger Skjelsbæk and Torunn L. Tryggestad

7. A Useful Tool? Images of the Nordics in Swiss Quota Debates

Stéphanie Ginalski

8. Silenced at the Border: Norwegian Gender-equality Policies in National Branding

Cathrine Holst and Mari Teigen

9. Not So Exceptional After All? Nordic Gender Equality and Controversies Linked to the Convention on the Elimination of All Forms of Discrimination Against Women

Anne Hellum

10. Creating Gender Exceptionalism: The Role of Global Indexes

Tori Loven Kirkebø, Malcolm Langford and Haldor Byrkjeflot

Afterword: Gendering the Brand?

Halvard Leira