2nd Edition

Gender and Media Representing, Producing, Consuming

By Tonny Krijnen, Sofie Van Bauwel Copyright 2022
    250 Pages 10 B/W Illustrations
    by Routledge

    250 Pages 10 B/W Illustrations
    by Routledge

    This thoroughly revised second edition provides a critical overview of the contemporary debates and discussions surrounding gender and mediated communication.

    The book is divided into three parts: representing, producing, and consuming, with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: ‘Who is represented?’, ‘Who produces what?’, and ‘Who consumes what?’. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the 'why'. The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand. Throughout, text boxes provide additional information on the most important concepts and topics, and exercises help bridge the gap between theory and everyday life media practices. The second edition has been updated in light of current developments with regard to gender, media technologies, and globalisation, including recent theoretical insights and examples.

    This is an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies, and women’s studies.


    Part I - Representing

    Chapter 1 - Who Is Represented?

    Chapter 2 -Subject Positions

    Chapter 3 - Intertextual Representations

    Part II - Producing

    Chapter 4 - Who Produces What?

    Chapter 5 - Power and Gender in the Media Industry

    Chapter 6 -Blurring Production

    Part III - Consuming

    Chapter 7 - Who Consumes What?

    Chapter 8 - The Consumer Situated

    Chapter 9. Empowered Audiences

    Afterthoughts for the Future


    Tonny Krijnen is an Associate Professor in the Department of Media and Communication at the Erasmus School of History, Culture and Communication. Her research interests lie with popular culture (production, content, and consumption), morality, gender, and qualitative methods, on which she has published widely.

    Sofie Van Bauwel is an Associate Professor in the Department of Communication Studies at Ghent University, where she is part of the CIMS (Centre for Cinema and Media Studies). She publishes internationally and nationally on gender, sexuality, and media.

    Praise for the previous edition:

    "Gender is the most confoundingly difficult thematic of our times. How can we enjoy all kinds of gendered media content (often not even intended for our personal 'gender') and know that we are being disciplined at the very same time? Krijnen and Van Bauwel manage to do justice to both aspects and take into account the vastly changed media landscape of earlier gender and media studies. A joy to read and a wake-up call at the very same time for both dyed-in-the-wool media researchers and for those wanting an introduction to this field. Gender and Media: Representing, Producing, Consuming comes highly recommended!"

    Joke Hermes, Professor of Practice Based Research in Media, Culture and Citizenship, Inholland University

    "This is one of those rare things, a book about gender and media which provides an intelligent critique of the main debates about this tricky relationship and does so in a student-friendly way, exploring the ways in which gender intervenes in processes of production, representation and consumption."

    Karen Ross, Professor of Media, Northumbria University

    "Gender and Media: Representing, Producing, Consuming by Tonny Krijnen and Sofie Van Bauwel offers valuable insights on the interactions and relationships between media and gender in this rapidly transforming media environment. The book offers a mix of popular and academic debates on media messages, producers and audiences from a gender perspective ... I think this book is a perfect tool to use for educational purposes. It serves as a good reference for students or scholars who are taking their first steps into gender and media research. I particularly enjoy the author’s efforts to stimulate critical thinking of their readers by allowing the formation of their own opinions on the presented topics."

    Sara de Vuyst, Professor of Communication Studies, Ghent University