This book analyzes how the cultural memory of women’s participation in the Yugoslav People’s Liberation Struggle (1941–1945), especially female soldiers, was treated in socialist Yugoslavia’s popular printed press, and how it contributed to the creation of the figure of the Yugoslav New Woman.
By examining the published work of four magazines, this volume aims to reveal the variety of understanding of women’s previously unparalleled level of wartime engagement and its relevance for creating the conditions for the emergence and development of the New Woman in socialist Yugoslavia. The book delves into the roles and societal impact of these women as portrayed in the printed press from the end of World War II until the watershed moment of socialist Yugoslavia’s history, Tito’s death in 1980.
This book is aimed at students, scholars, and researchers interested in women's and gender history in state socialist countries. Its examination of print magazines, an understudied aspect of Yugoslav media, will also be of interest to media and communication researchers.
Part 1
1. Introduction
2. Yugoslav Media in Theory and Practice — A Brief Overview
Part 2
Introduction to Part 2: The Foundations of the Women’s Press
3. Žena u borbi: Establishing the Canon of Women’s Emancipation
4. Svijet: From Fashion to Emancipation
Part 3
Introduction to Part 3: In the Other Women’s Press
5. Arena: Working the War, Forgetting the Emancipation
6. Start: Emancipation in the Nude
Concluding Remarks
Biography
Iva Jelušić is a historian interested in social history, women’s and gender history, the history of feminism in the state socialist countries of Central and Eastern Europe, the politics of the past and the development of the cultural memory of World War II in Yugoslavia.
