1st Edition
Gendered Capitalism Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940
By Paula De La Cruz-Fernández
Copyright 2021
204 Pages
14 B/W Illustrations
by
Routledge
204 Pages
14 B/W Illustrations
by
Routledge
204 Pages
14 B/W Illustrations
by
Routledge
Also available as eBook on:
Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850 – 1940 is a history of the gendered corporation, a study that examines how ideas and ideals about domesticity and the cultures of sewing and embroidery, being gender-specific, shaped the US-headquartered Singer Sewing Machine Company’s operations around the world. In contrast to production-driven... Read more
1. Multinationals Threads: A History of Global Singer 2. Singer in Spain and Mexico: A History of Collective Entrepreneurship 3. The Consumer as Marketing Expert: Sewing, Embroidery, and Singer Global Marketing 4. Female Economies in the Era of Global Capitalism: Credit and Entrepreneurship in Sewing and Embroidery
Biography
Paula A. de la Cruz-Fernández is Historian and Researcher of International Business History and works as Digital Heritage Manager at the University of Florida in Gainesville, Florida.
