1st Edition

Gendered Nature of Social Media Networks

Edited By Usha Rana, Rupender Singh Copyright 2026
370 Pages 7 Color & 11 B/W Illustrations
by Apple Academic Press

370 Pages 7 Color & 11 B/W Illustrations
by Apple Academic Press

There is a complicated interplay between gender dynamics and technology in the digital age, especially through social media. Combining the knowledge of seasoned professionals and academics from around the world, this new book investigates the complex and multifaceted relationship between gender and social media, providing an interdisciplinary and international viewpoint on the subject. Each... Read more

1. Dynamics of Social Media Influencers: Gendered Perspectives

S. S. M. Sadrul Huda and Sumaiya Pervin Shupti

 

2. Gender Differences in Problematic Mobile Phone Use Among Hong Kong Adolescents

Joseph Wu and Veronica Ka Wai Lai

 

3. Gender and Social Media Influencers

Marlene Bogaards

 

4. Exploring the Intersection of Gender Norms and Stereotypes in Social Media

Priya Garg, Usha Rana, and Kali Nath Jha

 

5. Gender and Artificial Intelligence

Ivana Luknar

 

6. Female Bodies: Social Media as a Contested Site for Body Shaming Versus Body Positivity

Claudine Anita Hingston, Mambu M. Massaquoi, and Theriyeh Koroma-Nenneh

 

7. Gender and Online Activism: Reaction of Women in South Africa to Gender-Based Violence

Shaka Yesufu

 

8. Fulfilling Tender Dreams with the Power of Social Media: A Study of Small-Town Women Entrepreneurs

Jyoti Ahlawat

 

9. Gender Inequality and Social Media Governance in Nigeria

Goddy Uwa Osimen, Moyosoluwa Dele-Dada, Abimbola Rachel Ayankoya, and Victoria Oladipo

 

10. Gender Issues and Social Media Advocacy in an Afrocentric Society

Goddy Uwa Osimen, Pius Owoicho Ogwuche, and Basil Osayin Daudu

 

11. Working the ’Gram: Entrepreneurial Strategies of South African Muslim Women Who Own Instagram-Based Businesses

Quraisha Dawood

 

12. Male Bodies, Stereotypes, and Desirability in North East India: Online Dating and Electronic Romance

Anup Shekhar Chakraborty

 

13. ‘Keeping That (Sexual) Motor Running’: Investigating the Use of Online Pornographic and Sexually Explicit Material Among South African Gay and Straight Men

Jacques Rothmann

 

14. Exploring the Future of Gendered Social Media Networks

Noorzareith Sofeia and Zhao Jingxian

 

15. The Future of Gendered Social Media Networks in the Artificial Intelligence Era

Marlini Moodley, Hatikanganwi Mapudzi, and Omolola Arise

Biography

Usha Rana, PhD, is an Associate Professor in the School of Gender and Development Studies (SOGDS) at Indira Gandhi National Open University (IGNOU), Delhi, India. Her research interests include women’s studies, gender studies, research methodology, marginalized communities, and futurist research within society. She has presented and published more than 50 papers with publishers such as Cambridge University Press, Elsevier, Springer, CRC Press, and Inderscience. Additionally, she serves as a reviewer for SSCI- and Scopus-indexed journals and books. She is a member of the International Sociological Association and a life member of the Indian Sociological Society and the Indian Association for Women’s Studies (IAWS).

Rupender Singh, PhD, is a Senior Specialist at Nokia Technologies in Espoo, Finland. Previously, he held various positions as research scientist, consultant, and postdoctoral fellow at the VTT Technical Research Centre in Finland, Lumenci, and National Sun Yat-sen University, Taiwan, respectively. He was an Assistant Professor at the World Institute of Technology, Gurgaon, India, from 2009 to 2013. He has authored two books and published more than 50 papers in journals and conferences. He completed his PhD and MTech from the India Institute of Technology, Roorkee, India, and Delhi Technological University, Delhi, India, respectively.