Genre, Gender and the Effects of Neoliberalism: The New Millennium Hollywood Rom Com, 1st Edition (Paperback) book cover

Genre, Gender and the Effects of Neoliberalism

The New Millennium Hollywood Rom Com, 1st Edition

By Betty Kaklamanidou


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The romantic comedy has long been regarded as an inferior film genre by critics and scholars alike, accused of maintaining a strict narrative formula which is considered superficial and highly predictable. However, the genre has resisted the negative scholarly and critical comments and for the last three decades the steady increase in the numbers of romantic comedies position the genre among the most popular ones in the globally dominant Hollywood film industry. The enduring power of the new millennium romantic comedy, proves that therein lies something deeper and worth investigating.

This new work draws together a discussion of the full range of romantic comedies in the new millennium, exploring the cycles of films that tackle areas including teen romance, the new career woman, women as action heroes, motherhood and pregnancy and the mature millennium woman. The work evaluates the structure of these different types of films and examines in detail the ways in which they choose to frame key contemporary issues which influence how we analyse global politics, including gender, class, race and society.

Providing a rich understanding of the complexities and potential of the genre for understanding contemporary society, this work will be of interest to students and scholars of cultural & film studies, gender & politics and world politics in general.

Table of Contents

1. Introduction 2. The Battle of the Sexes Rom Com: To Be Continued? 3. The "New" Career Woman Rom Com 4. The Fantasy Rom Com 5. The Action Rom Com 6. The Teen Rom Com 7. The "Mature" Rom Com: Heroines and Heroes "of a Certain Age" 8. The Baby-Crazed Rom Com 9. The Man-Com Cluster 10. The Indie Rom Com 11. Romantic Comedy and the "Other:" Race, Ethnicity, and the Transcendental Star

About the Author

Betty Kaklamanidou is lecturer in Film History and Theory at the Film Studies Department at the Aristotle University of Thessaloniki, Greece.

About the Series

Popular Culture and World Politics

The Popular Culture World Politics (PCWP) book series is the forum for leading interdisciplinary research that explores the profound and diverse interconnections between popular culture and world politics. It aims to bring further innovation, rigor, and recognition to this emerging sub-field of international relations.

To these ends, the PCWP series is interested in various themes, from the juxtaposition of cultural artefacts that are increasingly global in scope and regional, local and domestic forms of production, distribution and consumption; to the confrontations between cultural life and global political, social, and economic forces; to the new or emergent forms of politics that result from the rescaling or internationalization of popular culture.

Similarly, the PCWP series wishes to provide a venue for work that explores the effects of new technologies and new media on established practices of representation and the making of political meaning. It encourages engagement with popular culture as a means for contesting powerful narratives of particular events and political settlements as well as explorations of the ways that popular culture informs mainstream political discourse. The PCWP series promotes investigation into how popular culture contributes to changing perceptions of time, space, scale, identity, and participation while establishing the outer limits of what is popularly understood as ‘political’ or ‘cultural’.

In addition to film, television, literature, and art, the PCWP series actively encourages research into diverse artefacts including sound, music, food cultures, gaming, design, architecture, programming, leisure, sport, fandom and celebrity. The series is fiercely pluralist in its approaches to the study of popular culture and world politics and is interested in the past, present, and future cultural dimensions of hegemony, resistance and power.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Gender Studies