194 Pages
by
Routledge
194 Pages
by
Routledge
202 Pages
by
Routledge
Also available as eBook on:
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies... Read more
Contents
Geography’s Changing Role in Tourism Marketing
- Traveler Geographic Origin and Market Segmentation for Small Island Nations: The Barbados Case
- Marketing European Tourism Products via Internet/WWW
- GIS Applications in Tourism Marketing: Current Uses, An Experimental Application and Future Prospects
- Geography, Marketing, and the Selling of Places
- Tourism Markets and Marketing in Sarawak, Malaysia
- Big Success, Big Mistake, at Big Banana: Marketing Strategies in Road-Side Attractions and Theme Parks
- Analyzing the Promotion, Product, and Visitor Expectations of Urban Tourism: Auckland, New Zealand, as a Case Study
- Destination Marketing: Measuring the Effectiveness of Brochures
- Motivation, Participation, and Preference: A Multi-Segmentation Approach of the Australian Nature Travel Market
- Index
- Reference Notes Included
Biography
Kaye Sung Chon
