1st Edition
Get Fit for Digital Business A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World.
ACKNOWLEDGEMENTS, CONTENTS, FORWORD, PART I: INTRODUCTION, The only constant is change, Along came a spider, Social services, Mobilising for a new world, Confronting the challenge of change,What is digital anyway?, Doing versus being, Why versus how, Size matters, Digital transformation?, Survival of the fittest, PART II: THE PROCESS, Six steps to get fit for digital business, Step 1: Owning the moment of truth, Step 2: The fitness assessment, Step 3: Visualisation, Step 4: Warming up, Step 5: The Digital Fitness Roadmap, Step 6: Tracking progress, PART III: THE PROGRAMME, The six components of digital business, Component 1: Mindset, Commit to fit, Disrupt yourself, Get in the zone, Resistance training, Release endorphins, Plan to succeed, Component 2: Core strength, Clarity at the core, Know your audience, Know how they buy, Know the market, Know your purpose, Know your values, Component 3: Skills, Marketing and sales skills, Creative skills, Specialist skills, Inhouse skills, Soft Skills, Talent management skills, Component 4. Power, Power of the cloud, Power tools, The technology tower of power, Power to choose, Power of the team, Power of content, Component 5. Data, Define, Align, Mine, Refine, Cloud nine, Confine, Component 6. Agility, Agile, Speed, Control, Flexibility, Balance, Coordination, PART IV: GET WITH THE PROGRAMME, Time to get in shape, EPILOGUE, REFERENCES AND BIBLIOGRAPHY, INDEX
Biography
Rob Laurens is a speaker, coach and consultant specialising in digital business. He has held frontline and board roles in several mid-market companies, set up and run a digital agency in London, and led digital transformation across 104 SMEs worldwide as eCommerce Director at a FTSE 100 company.
