Getting Dressed : Conformity and Imitation in Clothing and Everyday Life book cover
1st Edition

Getting Dressed
Conformity and Imitation in Clothing and Everyday Life

ISBN 9781138291744
Published September 13, 2018 by Routledge
136 Pages

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Book Description

Getting Dressed teaches sociology through the everyday decision of what to wear. It is about the rules that shape how we dress and how and why we conform. It is about how and why we imitate others. We may think about clothing as our personal style and identity. But our personal style is not so personal; it is social, shaped and limited by countless social influences. We use clothes to rank and treat each other as better and worse. Yet we need each other to become who we are when getting dressed. This book is about what we wear, why we wear it, and why it matters.

Table of Contents

    1. The public nature of personal style
    2. Dressing by the rules

    3. The written dress codes
    4. The unwritten dress codes
    5. How much to cover?
    6. Who covers what when?
    7. How much to care?
    8. When to challenge the rules?
    9. How to show status?
    10. Inequality and shopping for clothes
    11. Dressing like others do

    12. Following and fitting in
    13. The influencers
    14. In the industry
    15. Is individuality individual?
    16. Individuality in lifestyles?
    17. Mashup



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Carrie Yodanis is Associate Professor of Sociology at the University of British Columbia. She is also author of Getting Married: The Public Nature of Our Private Relationships.


Getting Dressed is a truly unique book in the blooming field of fashion sociology. Using a rich array of concrete examples, Yodanis asks a simple, yet overlooked question: why do we wear what we wear? Anyone interested in fashion will enjoy her sociologically-minded answers. —Frederic Godart, Assistant Professor, Organisational Behaviour Department, INSEAD

Carrie Yodanis makes a meaningful contribution to a sociology of fashion/dress and argues convincingly that getting dressed, which appears to be a personal experience, is in fact socially controlled and influenced by a variety of external factors. I highly recommend this book to anyone interested in the sociological analysis of the way people dress. —Yuniya Kawamura, Professor, Sociology, Fashion Institute of Technology