1st Edition

Ghosts in the Dating App Machine Virality, AI, Data Colonialism

By Gregory Narr Copyright 2026
182 Pages
by Routledge

182 Pages
by Routledge

Ghosts in the Dating App Machine offers a critical examination of the shift to dating apps to illustrate key features of a broader shift to a mode of “data” colonialism based on datafication and AI orchestration.   This book analyses 48 in-depth and mediated interviews, forums, blogs, and official statements made by dating apps. It situates this transition within the broader culture of... Read more

1. Introduction 

Part 1: Summoning ghosts

2. Feeling ghosts

3. The ghost of coloniality 

Part 2: OkCupid’s ghost

4. OkCupid’s entrepreneurs of intimacy

5. OkCupid’s algorithmic imaginary 

Part 3: Virality machines

6. The swipe virus

7. Turing’s ghost 

Part 4: Dating app ghosts

8. Uncanny swipe drive

9. Bored ghosts and anxious text games 

Part 5: Ghosts in the virality machine

10. One-way funhouse mirrors 

11. Conclusion

Appendix: methods

Index

Biography

Gregory Narr has researched and taught at CUNY, USA, and Harvard University, USA, including classes on online dating and social media.

"There is no more important space of freedom than love, and nowhere today do extractivism's hidden forces mine deeper than on dating apps. Greg Narr in this theoretically rich and sharply critical study of contemporary dating platforms adds an essential dimension to our understanding of data colonialism. Highly recommended."

-- Nick Couldry, Professor of Media, Communications and Social Theory, London School of Economics and Political Science, UK

 

"Ghosts in the dating app machine is an indispensable read for the way it addresses the fundamental shift in the social and the transformation of the subject of desire brought with the ongoing development of AI. It will entice its readers with its provocative call for change and the evocative approach it develops to do so."

-- Patricia Ticineto CloughProfessor of Sociology and Women's Studies, Queens College, CUNY, USA