1st Edition

Giorgio Armani Empire of the Senses

By John Potvin Copyright 2013
410 Pages
by Routledge

410 Pages
by Routledge

Exploring 35 years of creative output, this richly illustrated book offers an unprecedented look into Giorgio Armani’s unique aesthetic, corporate and cultural strategies. More than any other designer, Armani best represents the global success of the ’Made in Italy’ label. His impact is palpable not simply in women’s fashion and red carpet glamour, but is also inseparable from the evolution of the... Read more
Contents: Introduction: Made in Milan; Armani/mystique: building empire; Armani/America: haptic pleasures; Armani/industry: fashioning finance; Armani/menswear: tailoring masculinity; Armani/womenswear: hybrid modernity; Armani/space: boutique cultures; Armani/theatre: in the ’church of Armani'; Select bibliography; Index.

Biography

John Potvin is Associate Professor at Concordia University, Montreal. In addition to several essays and articles, he is the author of Material and Visual Cultures Beyond Male Bonding, 1880-1914 (2008). He is also the editor of The Places and Spaces of Fashion (2009) and co-editor of Material Cultures, 1740-1920: The Meanings and Pleasures of Collecting (2009) and Fashion, Interior Design and the Contours of Modern Identity (2010).

'Illustrated with some numerous black-and-white images, this serious book makes a genuine contribution to understanding a designer whose work can tell us much about ourselves and the times in which we live.' Costume