1st Edition

Girlhood on Disney Channel Branding, Celebrity, and Femininity

By Morgan Genevieve Blue Copyright 2017
234 Pages
by Routledge

234 Pages 18 B/W Illustrations
by Routledge

234 Pages 18 B/W Illustrations
by Routledge

Since the early 2000s, Disney Channel has been dominated by original live-action programming popular among tween girls. The shows’ successes rely not only on their popularity among girl audiences, but also on the development of star personae by girl performers, such as Raven-Symoné, Miley Cyrus, and Selena Gomez. In addition, these programs and their performers have spawned lucrative media and... Read more

Introduction: Disney Girls, Producing Girlhood Discourse



1. Tweening Disney Channel via the Franchisable Girl



2. Luminous Girlhood: Visibility, Femininity, and Performance



3. "True Colors": Race, Ethnicity, and Class in That’s So Raven, Hannah Montana, and Wizards of Waverly Place





4. D-Signed for Diversification: Disney Channel and Lifestyle Branding





5. Citizen Girl: "Do-Good" Disney TV and Girls’ Citizenship





6. The Girl Mogul: Entrepreneurism and the New Girl Subject





7. Outgrowing Disney Channel: Celebrity, Sexuality, and Girlhood





Conclusion: Performing Girl / Performing Luminosity

Biography

Morgan Genevieve Blue is an independent scholar researching girls’ media culture in the United States. Her work appears in Feminist Media Studies and Film, Fashion and Consumption, among other venues. She is co-editor, with Mary Celeste Kearney, of Mediated Girlhoods: New Explorations of Girls’ Media Culture, Volume 2 (2016).