Global Business Innovations Inclusion and Expansion

Track 1: Marketing Innovations

1. Towards Sustainable Mobility: Determinants of Purchase Intention for Alternative Fuel Vehicles Among Indian Consumers

Radhhika Katyal, Shilpi Khandelwal, and Namita Rajput

2. A bibliometric study on examining the impact of green marketing on behaviour of consumer

Paras Batra, Rohit Garg, Ruchi Goel, and Manish Gulyami

3. Ethical and Inclusive AI in Marketing Automation: Impact on Consumer Trust in India

Manu Priya Gaur and Neha Batta

4. Emotional Foundations of Green Masstige Consumption: A Systematic Literature Review

Kajol Chandel, Sapna Rakesh, and Manu Priya Gaur

5. Sustainable Personalized Marketing and Gen Z Consumer Engagement in the FMCG Sector: A Comparative Study of Leading Global and Indian Brands

Abhay Mishra, Anand Kumar Rai, and Tripti Sharma

6. The Role of Digital and Social Media Marketing in Transforming Consumer Mobility Choices: Implications for Electric Vehicle Purchase Intentions

Anjali, Praveen Kumar and Meenakshi Sharma

Track 2: Human Resource Innovations

7.      Inclusive and Innovative Urban Tourism Development in Uttar Pradesh: Linking Women’s Education and MSME Capacity for Sustainable Expansion

Pratima Shukla and Zia Afroz

8.      The Role of AI-Enabled Talent Acquisition in Fostering Inclusive Global Expansion: Implications for Employee Fit and Retention outcomes

Shefali Panwar, Teena Chaudhary, Jyoti Gaur, and Divya Singh

9.      Quiet Quitting: A Multi-Level Triangulated Theoretical Model of Individual, Relational, and Organizational perspectives based on a Structural Topic Modeling

Arpana Kumari and Anuja Shukla

10.   Examination of Employer Ecosystems in Indian States: Insights for HR Strategy and Workforce Planning

Arpana Kumari, Rupankar Mukhopadhyay, Dheeraj GA, Archisha Goel, and Sownderya S

11.   Learning and Development in the Digital Era: A PRISMA-Based Systematic Review of Employee Performance Outcomes in the Context of Global Business Innovation and Expansion

Bhawana Kumari

12.   Beyond Efficiency: ERP Systems on Employee Friction

Shaivya Dixit, Reena Singh, Sushma Singh, and Karuna Kaushik

13.   A Preliminary Study on Social Inclusion, Dignity of Labour, Motivation and Work Engagement among On Demand Gig Workers in Delhi: A Social Work and Human Resource Management Perspective

Kumar Samarth, Sarika Tomar, and Asiya Nasreen

14.   Talent Retention in the Silver Workforce: A Systematic Literature

Jolly Paulose and Aishwarya N

15.   Embedding Sustainability through Human Resource Innovation: A Framework for Entrepreneurial Enterprises

Jyotsna Sharma

16.   Diversity, Equity, and Inclusion in Higher Education: A Comprehensive Bibliometric Exploration

Akshita Garg

17.   Evaluating the Financial Implications of Electric Vehicle Adoption on the Indian Automobile Industry

Paras Batra, Rohit Garg, Manish Gulyani, and Pooja Sharma

18.   Work, Culture, and Belonging: The Expatriate Blue-Collar Experience

Pooja Singh, Ankur Madan

19.   The Effects of Distressors on Individuals Happiness and Potential: A Narrative Review Study

V N Srivastava, Jugal Kishore, and Vashishth N Srivastava

20.   Leveraging Artificial Intelligence for Labour Law Reforms in India: Pathways to Inclusive and Expanding Global Business

Yagbala Kapil, Bhavna Bhardwaj, Amrita Jain, and Priyanka Sadhna

Track 3: Financial Innovations

21.   Identifying Necessary and Sufficient Conditions for Digital Financial Inclusion among Small Business Owners: A PLS-SEM and NCA Approach

 Nidhi Srivastava, Shuchita Singh, and Priyanka Sadhna

22.   Towards robust climate finance accounting: implications for the Indian economy

Aarti Gupta and Shilpa Lodha

23.   Spatial Dynamics of Financial Inclusion and CBDC Readiness in India: A Geo‑Econometric Assessment of Digital Payment Ecosystems

Namita Rajput, Priyanka Marwah, and Minny Narang

24.   Integrating Behavioral Finance and AI with Option Pricing: A New Paradigm for Strategy Optimization

Namita Rajput, Deepika Taparia, and Saloni Arora

25.   Impact of financial literacy of women in commercial growth of India in last decade: from the perspective of artificial intelligence

Supriya Baisoya and Neha Nagar

26.   Financial Inclusion and Macroeconomic Outcomes in Emerging Economies: Evidence from LSDVC Estimation

Amitabh Joshi and Sumit Zokarkar

27.   Personality traits and investment decisions of retail individual investors in emerging markets: Exploring the influence of online trading apps as a driver of Fintech-driven inclusion

Priyanka Sengar and Daitri Tiwary

28.   IFRS adoption as a catalyst for audit quality improvement- a professional perception-based study

Anmol Chaturvedi and Nidhi Srivastava

Track 4: Data Analytics Innovations

29.   Security of Cyberspace Best Practices for Green Building Management Systems Protecting Sustainable Infrastructure from Cyberattacks

Fadi Al-Turjman and Ramiz Salama

30.   Fortifying Organizational Cybersecurity via Sociocultural and Artificial Intelligence - Data Privacy and Ethical Considerations

 Fadi Al Turjman, Sinem Alturjman, and Ramiz Salama

31.   Artificial Intelligence in Marketing: A Data-Driven Study of Consumer Purchase Intention

Vaishali Bisht, Sailaja Bohara, and Arpita Srivastava

32.   Data-Driven Personalization and Ethical Marketing: A Trust-Based Study in India

Ankit Garg, Vivek Saini, Sakshi Mandal, Yatika Sharma, Ritima Singh, and Suryanshu

33.   Artificial Intelligence (AI) in Education: Navigating Challenges and Seizing Opportunities for HEIs in Ethiopia

Arvind Bhatt and Amare Abawa Esubalew

34.   AI-Driven Personalization and Data Analytics Techniques for E-Commerce

 Manish Verma

35.   Acreage-Driven Growth or Productivity Shift? Structural Dynamics of Indian Crop Performance

Ankit Singh and Adarsh Garg

36.   A Novel Data-Driven Approach for Indian Traffic Sign Detection and Recognition using Deep Learning

 Shubham Prajapati, Shipra Singh, Nitika, and Anita Yadav

37.   Artificial Intelligence and Internet of Things for Corporate Sustainability: Integration, Implementation, and Future Prospects

Aditya Kumar Kushwaha, Diya Dukare, Zarrish Iqrar, Akansha Kumari, Deeksha Sankrit, and Puja Priya

38.   The Role of Intelligent Knowledge Systems in Enhancing Sustainable Energy Storage Technologies: A systematic literature review using TCCM approach

Prachi Agarwal, Sonali Banerjee, Priyanka N. Agarwal, and Kanika Rana

39.   Gen Z Empowerment, and Resistance to AI-Driven Recommendations

Ritika, Sunetra Saha, and Arpita Srivastava

40.   From Individual to Social Shopping: The Role of Augmented Reality and Gender in Shaping Co-Shopping Intentions

 Harshika Sondhi and Praveen Goyal

Track 5: Strategic Management Innovations

41.   Emotional Intelligence (EI) as a Strategic Enabler of Entrepreneurial Performance: Insights from Emerging Markets

Anurag Agarwal, Mahendra Pratap Singh, Ritu Agarwal, and Manoj Agarwal

42.   Entrepreneurial Intention in New Venture Development: A Study of Influential Factors in India

Namita Rajput, Vaishali Sharma, and Monika Gupta

43.   Explainable Machine Learning Using Dynamic and Static Feature Analysis to Identify Android Malware

Srishti Dikshit, Sitesh Sinha, and Nitin Jain

44.   Artificial Intelligence Adoption and Functional Performance in Software Firms: Empirical evidence from Gujarat, India

Gaurang Upadhyay and Bindiya Gupta

45.   eCommerce Business Model - A Need for Indian Startups

Sreelekha Menon, Swati Bhatt, and Sharat Sharma

46.   A Student’s Perception Towards the Impact of Marketing Mix on the Admission Decision Making: A Study of Higher Education Institutions

Shilpi Dubey, Sudhanshu Pandiya, and Rabins Porwal

47.   De-risking Finance for the Circular Economy: Evidence from a Mixed-Methods Analysis

Manisha Singh

Track 6: Innovations in Operations and Supply Chain

48.   Corporate Governance and Consumer Trust in AI-Enabled Digital Marketing

Ankit Garg, Priyanka Garg, Vidhi Singhal, Saumya Keserwani, Vidhi Tyagi, and Rakshit Tyagi

49.   Supply Chain Responsiveness and Customer Experience: Examining the Mediating Role of Service Reliability in Contemporary Retail Systems

Nishant Tyagi, Rashi Hora, and Sonia Shivhare

50.   Strategic Innovation and Global Expansion of India’s Creative Goods Exports: An Empirical Gravity Model Analysis

Renu Dixit and Shruti Shashtri

Track 7: Case Study Innovations

51.   Casa Brand's growth dilemma: A case study on entrepreneurial expansion

Anil Verma and Daitri Tiwary

52.   EdTech to HealthTech: Hobit’s Approach to Mitigate Pivoting and Rebranding Challenges

Teena Hassija, Manish Sharma, and Sunil Kadyan

53.   Future Homez: Entrepreneurial Aspirations and Operational Realities in India’s MSME Landscape

Pooja Kapoor, Teena Hassija, Srilekh S, and Navdeep Kapoor

54.   Search Foundation: Scaling impact while preserving core values

Rashi Chaudhari, Shilpi Singh, Disha Gupta, Vinita Mittal, Sadhana Gupta

55.   Balancing Reputation and Revenue: Strategic Decision-Making in FinAsk Value under Group Insurance Vertical

Sunil Kadyan, Manish Sharma, and Teena Hassija

Biography

Sapna Rakesh is one of the leading practitioners in Management Education and an accomplished educationist in India. She holds a Ph.D degree in the area of Marketing from Kurukshetra University, India. She has been in the leadership position at reputed B-Schools in India for the last 15 years. At present, she is the Director at GL Bajaj Institute of Management and Research, Greater Noida, India. Dr. Sapna Rakesh has been fortunate to have worked for diversified opportunities and roles to develop myself as a promising academic and administrative head. Educational Leadership Research, Training and Development, Teaching and Mentoring, Administrative Excellence, Team Management, and Change Leadership are her area of excellence. She has been instrumental in developing an understanding of student behaviour, brand building measures, academic systems and research, leading to superior skill development and placement output.

Adarsh Garg is an accomplished academician and researcher with over 26 years of distinguished experience spanning teaching, research, consultancy, industry engagement, and academic administration. She earned her Doctorate in Information Technology from Guru Gobind Singh Indraprastha University, Delhi, and has consistently contributed to the advancement of technology-enabled management education and interdisciplinary research. Currently serving as Professor of Data Analytics and Information Technology at GL Bajaj Institute of Management and Research, Dr. Garg has been associated with several prestigious academic and corporate institutions, including Wipro, GE, Institute of Management Technology Ghaziabad, and Punjabi University. Her rich blend of academic scholarship and industry exposure has enabled her to bridge the gap between theoretical frameworks and practical business applications.

Shiv K. Tripathi has two and half decades of experience in teaching, research, and higher education management. He has been Vice Chancellor at Atmiya University, India. Formerly, Shiv has served in different roles in India and abroad including: Professor and Dean at IIHMR University, Jaipur; Executive Director (Management) at Chandigarh University, Mohali; Senior Professor and Dean at CMR University, Bengaluru; Vice Chancellor at Mahatma Gandhi University, Meghalaya; Professor and Dean (Strategic Planning and International Relations) at CMR University, Bengaluru; Professor and Head of Business Studies at Mzumbe University Dar Es Salaam Campus (Tanzania); and Dean, Faculty of Management at VBS Purvanchal University (India). Dr. Tripathi has been visiting faculty/ researcher to: Coventry University (UK) and Indian Institute of Foreign Trade (India) programs in Tanzania; HEC, Paris; University of Witwatersand, South Africa; ISAE, Brazil; and Birla Institute of Technology and Science (BITS) Pilani.