1st Edition
Global Companies, Local Innovations Why the Engineering Aspects of Innovation Making Require Co-location
By Yasuyuki Motoyama
Copyright 2012
180 Pages
by
Routledge
180 Pages
by
Routledge
180 Pages
by
Routledge
Also available as eBook on:
Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth... Read more
Chapter 1 Introduction; Chapter 2 In Search of Answers to Being Global and Local; Chapter 3 Sony’s Vaio 505; Chapter 4 Toyota’s Prius; Chapter 5 Canon’s Bubble Jet Printer BJ-10v; Chapter 6 Innovation and Geography;
Biography
Yasuyuki Motoyama is a senior Scholar in Research and Policy and with Kauffman Labs for Enterprise Creation at the Ewing Marion Kauffman Foundation.
