Global Convergence Cultures: Transmedia Earth, 1st Edition (Hardback) book cover

Global Convergence Cultures

Transmedia Earth, 1st Edition

Edited by Matthew Freeman, William Proctor


236 pages

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pub: 2018-04-30
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Today’s convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures – including politics, people, heritage, traditions, leisure and so on – are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia.

Table of Contents

Foreword: Earth to TransmediaToby Miller

Introduction: Conceptualizing National and Cultural TransmedialityMatthew Freeman and William Proctor

Part I: European Transmediality

1. United Kingdom: The Justified Ancients of Mu Mu’s ‘Comeback’ as a Transmedia Undertaking (Matt Hills)

2. Spain: Emergences, Strategies and Limitations of Spanish Transmedia Productions

(Carlos A. Scolari, Mar Guerrero-Pico and María-José Establés)

3. Portugal: Transmedia Brand Narratives, Cultural Intermediaries and Port Wine

(Matthew Freeman and Ana Margarida Meira)

4. France: Telling Tales of Cultural Heritage using Transmedia Storytelling

(Mélanie Bourdaa)

5. Estonia: Transmedial Disruptions and Converging Conceptualizations in a Small Country

(Indrek Ibrus and Maarja Ojamaa)

Part II: North and South American Transmediality

6. United States: Trans-Worldbuilding in the Stephen King Multiverse

(William Proctor)

7. Canada: Transmediality as News Media and Religious Radicalization

(Marie-Ève Carignan and Sara Marcil-Morin)

8. Colombia: Transmedia Projects in Contexts of Armed Conflict and Political Change

(Camilo Tamayo Gómez and Omar Mauricio Velásquez)

9. Brazil: Reconfigurations and Spectatorship in Brazilian TelenovelasFelipe Muanis and Rosane Svartman

Part III: Asian Transmediality

10. Japan: Fictionality, Transmedia National Branding and the Tokyo 2020 Olympic Games

(Manuel Hernández-Pérez)

11. India: Augmented Reality, Transmedia Reality and Priya’s Shakti

(Matthew Freeman)

12 Russia: Interactive Documentary, Slow Journalism and the Transmediality of Grozny: Nine Cities

(Renira Rampazzo Gambarato)

About the Editors

Matthew Freeman is Senior Lecturer in Media and Communication and Director of the Media Convergence Research Centre at Bath Spa University, UK

William Proctor is Senior Lecturer in Media, Culture and Communication at Bournemouth University, UK

About the Series

Routledge Advances in Internationalizing Media Studies

Through publishing comparative and region-specific studies, this series aims to bring Asian, Latin American, African, and Middle Eastern media and cultural studies scholarship to the English speaking world and--in addition-- to promote cutting edge research on the globalization of media, culture, and communication.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Internet / General
COMPUTERS / Digital Media / General
PERFORMING ARTS / Film & Video / History & Criticism
PERFORMING ARTS / Television / History & Criticism
PERFORMING ARTS / Storytelling
SOCIAL SCIENCE / Popular Culture
SOCIAL SCIENCE / Media Studies