1st Edition
Global Dialogues in Communication Design Bridging Cultures, Embracing Technologies
Section 1: Media, Gender, Identity and Inclusion
1. Gender Representation in Indian Household Advertising: A Content Analysis of Cleaning and Washing Product Commercials (2014–2024)
Sangeetha PS and Devi Chandana
2. Reimagining Digital Access: The Role of Feminist Technology in Bridging India’s Gendered Digital Divide
Anagha Sivasankaran and Dr. Sayant Vijay
3. Invisible Women and Gender Exclusion in Indian Financial Advertisements
Dr Sulagna Mohanty and Dr L Kavitha Nair
4. Exploring the Gender Inclusive Communication through Tweets during India’s General Elections, 2024
Dr Ashwini Ramesh
5. Dating Apps for LGBTQ+ and Emotional Well-being of the Community: A Systematic Literature Review (2020–2025)
Dr. Jai Kishon Goswami and Dr. Nibha Sinha
6. Media’s Impact on Gender Sensitivity and Transgender Inclusion
Dr. Kirthana S P
7. Disability, Identity and Power in Mysskin’s Psycho (2020): A Crip Theory Perspective
Keerthana R., Dr. Prakash. A, Dr. S. Thahera and Dr. Gayatri Kumari
8. Whose Stories Get Told: Intersectionality and Marginalised Voices in Indian Newsrooms
Dr. Loitongbam Jaya Devi, Riddhi Sanyal and Dr. Ashwini Barla
9. Global Media and Identity Reconstruction on North Korean Defectors
Preethi N R, Revathi P, Antonina Aleksandrovna Iplina and C. Saranya
Section 2: Film, Literature and Visual Culture
10. Understanding the Provocative Barbarism of Films: An Era of Digital Instigation
Sheeba Chithra S. Rajan and Dr. T. Sri Devi
11. Sensationalised or Sanitised: A Bipolar interpretation of Jeo Baby's Kathal - The Core
Dr. Shyla Abraham and Dr. Yadu R. Krishna
12. Cinematic Construction of Psychopathic Identity: Symbolism and Subtext in Girl in the Basement
Christina Viswanathan
13. The Grand First Look: A Critical Examination of Film Director Pa. Ranjith’s Movie Posters
Rohit Kumar, Roopa, Joseph Aloysius Rajasekar and Rashmi Mahesh Mehta
14. Technological Fragility and Human Vulnerability in Don DeLillo’s The Silence
Karthikeyan R, Dr. Prakash A, R. Senthilkumar and Dr. Ramesh C
15. Visualising the Performative Self: A Study of Identity Construction and Social Psychological Dynamics in The Perks of Being a Wallflower
Blesslin Femi J, P. Revathi and Subash Y. Kamalkar
16. Money and Mafia in Aravind Adiga’s Last Man in Tower
Dr. Ranjit Kumar Pati and B Aruna Sri Vidyadhari
17. Picturing the Performative Instances of Ramnagar’s Ramlila in Varanasi: A Visual Narrative Analysis of Public Art
Rajat Kumar Maurya
Section 3: Advertising, Branding and Consumer Culture
18. Natural Deception through Gestalt Principles and Visual Illusions in Jeep's ‘Jeep by Nature’ Advertisement Campaign
Dr. Aby Augustine, Dr. Gopakumar AV, Jagadeesh KK and Dr. Sudheer S Salam
19. Destination Branding through Tourism Advertisement – A Content Analysis of Kerala Tourism’s ‘Your Moment is Waiting’ Ad
Dr. K. Nungshithoibi Singha, Sreedevi VK and Shilpa Rao
20. Exploring Cultural Semiotics in Festival Marketing Strategies in Tata Motors’ Onam 2023 Campaign
Dr. Aby Augustine, Dr Gopakumar AV, Jagadeesh KK and Dr Vidya R
Section 4: Digital Media, Technology and Communication
21. Cybersecurity in the Digital Era: Public Awareness and Legal Challenges from a Chennai Perspective
Manoj Kumar S, Dr Harie Karthikeyan M, K. Priyadharshini, Nandini Ramakrishnan and Graciana Kathryn S
22. Once Upon a Time…. Reimagined: Digital Storytelling for the 21st Century
Dr Ansa C Prasad
23. Designing for Diversity: Best Practices in Global UI/UX for Inclusive and Culturally Adaptive Digital Products
Abraham, Manjunatha M Munishamaiah and Manjula K
24. Classification of Emotions in News Headlines: A Comparative Study of Logistic Regression and SVM
Dr. Juby Thomas, Dr. Lijo P Thomas, Dr. Sateesh Kumar T K and Prakash KP
25. Impact of Government Policies on Reducing the Digital Divide Between Rural and Urban Areas - Study in Uttarakhand State
Priyank Raturi, Ritika Puri and Abhilasha Pant
26. Affective Flows in Global Media: A Bergsonian-Deleuzian Exploration of Digital Design and Cultural Resonance
Mr. Ani Thomas and Ms. Sherine Anna Chandy
27. Bridging the Industry-Academia Gap: A Need-Gap Analysis of the Journalism Curricula Taught in Distance Learning Mode in India
Soumyadipta Banerjee, Dr. Avneesh Kumar and Ashish Tambe
Section 5: Culture, Society, Media Effects and Popular Culture
28. Myth as a Social Function: A Study on Socio-Cultural Implications Associated with Tulu Nadu Daivas
Prathvi, Alan Maria Jose, Dr. R. Rama Prabha, Reshithalakshmi R. and Dr. S. P. Vinayaka
29. The Hallyu Wave in India: Exploring Cultural Exchange and Identity through OTT Platforms
Dr. S. Sasikala and Athma B. Nath
30. From Marginality to Visibility: Analysing the Role of English Dailies to Represent the Identity of the Dwindling Indian Chinese Community in Kolkata
Kankana Ghosh
31. The Influence of Cartoon Shows in Shaping Children Behaviour: A Case Study on Bangalore City
Mansi Saha, Dr. Ravi Kumar P, Vinodh Kumar G C, Dr. Suyog Gowda and Soundarya V
32. A Study on the Influence of Japanese Anime on Anime Fans in Bangalore City
Dr. K. Nungshithoibi Singha, Sreedevi VK, Aparna V and Aathmika S
33. Holding Life in Resistance: Visualising Environmental Justice in the Vilappilsala Movement
Dr. Sameena Moulana Manzil Siddique
Biography
Aby Augustine is an Associate Professor and Head of the Department of Media Studies at Kristu Jayanti (Deemed to be University), Bengaluru, with over 15 years of experience in media education and research. He specialises in advertising, film studies, photography, cinematography, graphic design, and audio-visual production, integrating creative practice with communication theory. He holds a PhD in Media Studies from Kuvempu University, has qualified the UGC-NET in Mass Communication and Journalism, and earned his Master’s degree from Mahatma Gandhi University, Kottayam. His research focuses on media effects, advertising strategies, and communication for social change, with his doctoral work examining the impact of road safety advertising on youth. He has published in areas such as advertising design, visual communication, and media literacy, and actively contributes through conferences and collaborative projects, while also engaging in curriculum development, media training, and student mentoring to promote experiential learning.
K. Nungshithoibi Singha is an Assistant Professor in the Department of Media Studies at Kristu Jayanti (Deemed to be University), Bengaluru, with more than 10 years of experience in teaching, mentoring, and academic research. Prior to joining academia, she worked with renowned global publishing houses such as Taylor & Francis, where she gained extensive experience in editorial and content development roles. Her academic and research interests encompass Advertising, Branding, Film Studies, Gender Studies, Digital Media and Media Literacy. Dr. Singha completed her doctoral research on Digital Literacy among Undergraduate Students from Select Universities in India, which examined the digital competencies, media engagement practices, and technological awareness of students in the evolving higher education landscape. Through her teaching and research, she continues to engage with emerging trends in media, communication, and digital culture.
Sreedevi VK is an Assistant Professor in the Department of Media Studies at Kristu Jayanti (Deemed to be University), Bengaluru, where she teaches courses in Communication Theories, Reporting and Editing, and Development Communication. Specializing in Communication and Media Studies, she is deeply interested in the intersection of media, society, and environmental sustainability. Her academic and research interests focus on eco-media, environmental communication, and the role of media in promoting awareness, behavioural change, and sustainable practices. Through her teaching and research, she explores how communication strategies and media platforms can contribute to environmental advocacy, public engagement, and the development of socially responsible and sustainable communities.
