A critical cultural materialist introduction to the study of global entertainment media.
In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines:
"Mirrlees explains in clear and lively language how the most popular and ubiquitous movies, TV formats, and brands are made and consumed—and he also explains why this matters. In a world where media continue to increase their hold on resources and their place in our lives, Global Entertainment Media is a must-read for media activists and students of culture." —John McCullough, Associate Professor and Chair, Department of Film, York University
"Comprehensive and tactically plain-spoken, Dr. Mirrlees’s cultural-economic study maps out the complex networks of production, consumption, and regulation that structure today’s culture industry, and offers a key for unlocking its meanings and functions in a neoliberal age dominated by neo-imperial corporations. In the process, this teachable text provides a primer—ideal for undergraduates—on key ‘macro’ concepts in media and cultural studies, like discourse, globalization, intellectual property, and postcolonialism." —Mark A. McCutcheon, Assistant Professor of Literary Studies, Athabasca University
"Mirrlees presents a meticulously well researched, original, and insightful overview of an expansive field. Global Entertainment Media surveys a complex and ever-changing global media landscape, navigating the terrain with great clarity and authority. Mirrlees’s methodological approach, his deft theoretical analysis, and his wide-ranging and up-to-date use of examples and case studies make this a foundational work that brings global media studies scholarship firmly into the twenty-first century." —Ian Reilly, Assistant Professor, Department of Communication Studies, Concordia University
Introduction: Globalization and Global Entertainment. 1. Paradigms in Global Entertainment Media Studies. 2. Capitalizing on Global Entertainment Media. 3. Governing Global Entertainment Media: The State, Media Policy and Regulation. 4. Producing Entertainment in the New International Division of Cultural Labour (NICL). 5. Designing Global Entertainment Media: Blockbuster Films, TV Formats and Lifestyle Brands. 6. Global Entertainment Media, Local Audiences. Conclusion: Global Media Studies Between Cultural Imperialism and Cultural Globalization