140 Pages
by
Routledge
140 Pages
by
Routledge
144 Pages
by
Routledge
Also available as eBook on:
Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new,... Read more
Contents
- Preface
- The Global Reach of Symbiotic Networks
- An Integrative Conceptual Model
- The Impact of Networks on New Zealand Firms
- An Export Grouping Scheme
- International Competition and Global Co-Operation
- Determinants of Time-Span to Foreign Market Entry
- Overseas Trade Missions as an Export Development Tool
- Index
- Reference Notes Included
Biography
Leo Paul Dana
