1st Edition

Global Perspectives on NGO Communication for Social Change

Edited By

Giuliana Sorce

  • Available for pre-order. Item will ship after November 25, 2021
ISBN 9781032037134
November 25, 2021 Forthcoming by Routledge
232 Pages 12 B/W Illustrations

USD $160.00

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Book Description

This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities.

An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society.

This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.

Table of Contents

Foreword by Thomas Tufte

Giuliana Sorce

Section I: Communicating for Social Change

1. NGO-Business Partnerships: Implications for Corporate Social Responsibility and Social Change Communication
Vidhi Chaudhri & James Everett Hein

2. Resource Mobilization Strategies for Social Changes among Climate Change ENGOs in the U.S.: A Text Mining Study
Kenneth C. C. Yang & Yowei Kang

3. The Strategy of NGO Journalism in the Fight for Refugee Rights
Delaney Harness

4. Integrating Social Media in NGO Strategic Communication: Lessons from Dutch NGOs’ Communication Practices
Delia Dumitrica

5. Narrative Strategies for Animated Development Communication: Examples from BRAC in Bangladesh
Naima Alam

Section II: Case Studies of Social Change NGOs

6. The Development Workshop Cooperative Giving Voice to the Voiceless: Advocating for Seasonal Agricultural Workers in Turkey
Emel Ozdora Aksak & Daniela V. Dimitrova

7. The Government’s Needs vs. the Demands of Labor: A Case Study of Organizing by Labor NGOs in China
Luwei Rose Luqiu

8. Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and The Hawadith Street Initiative in Sudan
Maha Bashri

9. Theorizing Feminist-Democratic Media Activism via NGO Media Activism in South Africa
Giuliana Sorce

10. Practicing a Politics of Artistic and Communicative Trans Care: Casa Chama and Transvestigender Rights in Brazil
Isabel Löfgren

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Giuliana Sorce is a postdoctoral scholar in the Institute of Media Studies at the Eberhard Karls University Tübingen, Germany. She specializes in digital cultures, new media, digital activism, and gender studies. Her research has appeared in journals such as The Communication Review, Journalism Practice or Feminist Media Studies.


If you believe that the well-being of a nation or a community can be gauged by the quality of its civic discourse, and further believe in mechanisms that enable ordinary citizens to express themselves through discussion, debate, and dissent, this edited volume is a must read. Taking a global, national, and local perspective, this book investigates, analyzes, and interrogates the role that media and communication can play in the workings of Non-Governmental Organizations (NGOs), and provides invaluable insights on how they enable citizen involvement, shape public debate, engage stakeholders, advocate for public policy, and orchestrate members of a civil society. In a world awash in a discussion of public policies and programs, this volume, aptly, puts the citizen at the center.

Arvind Singhal, Samuel Shirley and Edna Holt Marston Endowed Professor of Communication at the University of Texas at El Paso, USA; also serving as the William J. Clinton Distinguished Fellow at the Clinton School of Public Service, University of Arkansas at Little Rock, USA