1st Edition
Global Public Relations Spanning Borders, Spanning Cultures
328 Pages
3 B/W Illustrations
by
Routledge
328 Pages
3 B/W Illustrations
by
Routledge
328 Pages
3 B/W Illustrations
by
Routledge
Also available as eBook on:
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written in a straightforward, lively style, the book covers:
foundational theories, and... Read more
1. Common Ground 2. Evolution of the Profession 3. Theories and Methods 4. Comparative Cultural Metrics 5. Structural Comparisons 6. State of the Profession 7. South and Southeast Asia 8. China, Japan, and South Korea 9. The Middle East 10. Sub-Saharan Africa 11. Latin America 12. Central and Eastern Europe 13. Western Europe and Legacy Countries 14. Future of Global PR
Biography
Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
