© 2011 – Routledge
Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events.
In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport’s global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals.
This book was published as a special issue of Sport in Society.
1. Sport Management and Sport Business: Two Sides of the Same Coin? Hans Westerbeek 2. Sport and the Media in the UK: The Long Revolution? Raymond Boyle 3. The IPL: India’s Foray into World Sports Business Shakya Mitra 4. Japanese Post-Industrial Management: The Cases of Asics and Mizuno Koji Kobayashi, John M. Amis, Richard Unwin and Richard Southall 5. Sport Business and Social Capital: A Contradiction in Terms? Ramón Spaaij and Hans Westerbeek 6. Sport-for-development: Going Beyond the Boundary? Fred Coalter 7. Community Sports Development for Socially Deprived Groups: A Wider Role for the Commercial Sports Sector? A Look at the Flemish Situation Marc Theeboom, Reinhard Haudenhuyse and Paul De Knop 8. Commercial Sport and Local Communities: A Market Niche for Social Sport Business? Hans Westerbeek
The social, cultural (including media) and political study of sport is an expanding area of scholarship and related research. While this area has been well served by the Sport in the Global Society series, the surge in quality scholarship over the last few years has necessitated the creation of Sport in the Global Society: Contemporary Perspectives. The series will publish the work of leading scholars in fields as diverse as sociology, cultural studies, media studies, gender studies, cultural geography and history, political science and political economy. If the social and cultural study of sport is to receive the scholarly attention and readership it warrants, a cross-disciplinary series dedicated to taking sport beyond the narrow confines of physical education and sport science academic domains is necessary. Sport in the Global Society: Contemporary Perspectives will answer this need.