Global Storytelling in the Era of Digital Platform

Introduction. Serial Dramas on Demand: Global Storytelling During the Era of Streaming, Ying Zhu and Dal Yong Jin Part 1. Production, Circulation, Consumption and Representation: Serial Dramas From Broadcasting TV to Digital Platform 1. Early strategies of Amazon Prime Video and Netflix in Germany, Lothar Mikos; 2. Out of the Trailer Park and Into the Stream: The Resurrection of Canada’s Trailer Park Boys in the Streaming Era, Emilia King and Maggie Reid; 3. Closing the Door on Neighbours: Australian soap opera narratives in the streaming era, Alexa Scarlata; 4. A scalable sense of control – algorithmic technology shaping Finnish screen workers’ creative agency, Anne Soronen, Eliisa Vainikka and Saara-Maija Kallio; 5. From Global Hit to Segmented Streams: Squid Game’s Journey Across China’s Digital Platforms, Bu Jiahua; 6. Reconstructing the Representation of the British Monarch in the Streaming Era: A Case Study of Siana on The Crown, Taeyoung Kim and Nathan Ritchie; 7. Local Production, Global Consumption: Transnationalization of Turkish Television, Senem B. Çevik Part 2. Local Production and Transnational Platforms 8. Streaming platforms as cultural intermediaries: Netflix and its representation of Chinese culture, Xiao Yang; 9. When broadcasting meets streaming: Evolving production and distribution of Japanese drama in the age of global streamers, Yu-Kei Tse; 10. ‘Globo, or Gloplay: that is the question’: Telenovelas as Anthropophagic Products, Samantha Nogueira Joyce; 11. From Netflix to iQiyi: Serial Dramas in Virtual Circulation, Ying Zhu; 12. Japanese dramas before and after streaming: Japan’s access to global streaming under television’s long shadow, David Humphry; 13. Netflix-esque Transmedia Storytelling: Korean Webtoon’s Perspectives, Dal Yong Jin; 14. K-drama or N-drama: Korean Drama and Netflix in the Global Streaming Era,  Jeongmee Kim; Index

Biography

Ying Zhu is affiliated with Columbia University and Pratt Institute in New York, USA. She is an internationally recognized voice on global entertainment media and cultural diplomacy with a career spanning senior academic positions in the United States and Hong Kong. She has published ten books including Hollywood in China: Behind the Scenes of the World's Largest Movie Market (2022) and Soft Power with Chinese Characteristics: China’s Campaign for Hearts and Minds (2019), and numerous articles in leading academic journals including Journal of Cinema and Media Studies, Journal of Communication, and Screen as well as major media outlets including The Atlantic, Financial Times, Foreign Policy, The Los Angeles Times, The Los Angeles Review of Books, The New York Times, and The Wall Street Journal.

Dal Yong Jin is a Distinguished Professor at Simon Fraser University, Canada. Jin’s major research and teaching interests are digital platforms, artificial intelligence, digital games, globalization, transnational cultural studies, and the political economy of media. Jin has published numerous books, including Artificial Intelligence in Cultural Production: Critical Perspectives on Digital Platforms (2021), and Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (2022).