Global Trends in Museum Diplomacy traces the transformation of museums from publicly or privately funded heritage institutions into active players in the economic sector of culture. Exploring how this transformation reconfigured cultural diplomacy, the book argues that museums have become autonomous diplomatic players on the world stage.
The book offers a comparative analysis across a range of case studies in order to demonstrate that museums have gone global in the era of neoliberal globalisation. Grincheva focuses first on the Solomon R. Guggenheim Foundation, which is well known for its bold revolutionising strategies of global expansion: museum franchising and global corporatisation. The book then goes on to explore how these strategies were adopted across museums around the world and analyses two cases of post-Guggenheim developments in China and Russia: the K11 Art Mall in Hong Kong and the International Network of Foundations of the State Hermitage Museum in Russia. These cases from more authoritarian political regimes evidence the emergence of alternative avenues of museum diplomacy that no longer depend on government commissions to serve immediate geo-political interests.
Global Trends in Museum Diplomacy will be a valuable resource for students, scholars and practitioners of contemporary museology and cultural diplomacy. Documenting new developments in museum diplomacy, the book will be particularly interesting to museum and heritage practitioners and policymakers involved in international exchanges or official programs of cultural diplomacy.
Table of Contents
Introduction: museum diplomacy then and now 1 Cultural diplomacy of a different kind 2 Museum diplomacy as a corporate enterprise 3 Museum diplomacy as a global franchise Conclusion: museum diplomacy in the neo-liberal age
Natalia Grincheva is a Research Fellow in the Research Unit of Public Cultures at the University of Melbourne. She is also a Lead CI and Conceptual Designer of the award-winning digital mapping system Museum Soft Power Map. Dr Grincheva has been awarded numerous academic awards and fellowships, including Fulbright (2007-2009), Quebec Fund (2011-2013), Australian Endeavour (2012-2013), SOROS (2013-2014) and others. She has successfully implemented a number of research projects on new forms of contemporary diplomacy developed by the largest internationally recognised museums in North America, Europe and Asia-Pacific.