1st Edition
Global Writing for Public Relations Connecting in English with Stakeholders and Publics Worldwide
Part I Going Global in Public Relations
Chapter 1 Exploring the Evolution of English as "Globish"
Chapter 2 Understanding Global Perspectives in Public Relations
Chapter 3 Examining the Web, Portable Technology and Mainstream Global Media
Chapter 4 Appreciating Cultural Similarities and Accepting Differences
Part II Honing English Writing Skills for Global Audiences
Chapter 5 Applying Consistency of Style and Messaging
Chapter 6 Mastering Grammar, Editing and Proofing
Chapter 7 Developing Multicultural Writing Skills and Sensitivities
Chapter 8 Navigating the Communication Landscape of Global Regions
Chapter 9 Following Global Ethical and Legal Guidelines in Public Relations Writing
Part III Generating and Managing News Worldwide
Chapter 10 Crafting News Releases Worldwide
Chapter 11 Composing Global Press Kits and Online News Rooms
Chapter 12 Using Other Media Relations Techniques
Chapter 13 Designing Materials for International Press Briefings and Events
Chapter 14 Communicating Bad News Globally
Part IV Connecting Online Around the World
Chapter 15 Writing Blogs, Microblogs and Wikipedia Content
Chapter 16 Integrating Mobile Apps and Social Networking Globally
Chapter 17 Scripting Podcasts and Videos for Video-Sharing Sites
Part V Voicing Opinions and Using External Communication Tools Globally
Chapter 18 Expressing Opinions and Thought Leadership
Chapter 19 Engaging Global Marketing Communication Materials
Chapter 20 Shaping Speeches for International Audiences
Part VI Writing International Public Relations Plans, Reports and Business Correspondence
Chapter 21 Creating International Public Relations Plans
Chapter 22 Presenting Recommendations to International Organizations
Chapter 23 Preparing Global Business Correspondence and Internal Reports
Glossary of Terms
Biography
Arhlene A. Flowers is associate professor of Integrated Marketing Communications in the Department of Strategic Communication at the Park School of Communications at Ithaca College in Ithaca, New York. Prior to joining Ithaca College in 2006, she held senior management positions at leading global public relations agencies headquartered in New York City, and she served as corporate public relations director worldwide for a publicly held multinational company based in Toronto. She has handled a wide range of public and private companies, nonprofits, and government organizations, where she conducted business on all continents except for Antarctica. She also managed internal public relations staff and public relations agencies in multiple countries, where she learned how to apply a "glocal" approach, blending the global mission of the organizations with the specific needs of the local markets. Her background spans all elements of public relations writing for internal and external audiences, reaching the media, consumers, special-interest groups, businesses, and shareholders in North America and international markets. Born in Hawaii, she holds a BA from New York University and an MPS from the New School for Social Research in New York City.
