1st Edition
Globalisation and Advertising in Emerging Economies Brazil, Russia, India and China
By Lynne Ciochetto
Copyright 2011
200 Pages
20 B/W Illustrations
by
Routledge
200 Pages
20 B/W Illustrations
by
Routledge
200 Pages
20 B/W Illustrations
by
Routledge
Also available as eBook on:
Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.
The book... Read more
1. Introduction 2. Brazil 3. Russia 4. India 5. China 6. An Environmental Audit of the BRICS 7. Conclusion
Biography
Lynne Ciochetto is an Associate Professor at the Institute of Communication Design, Massey University, New Zealand. Her research interests include sociology, anthropology, development studies, environmental sustainability and graphic design.
